One of the website Optimization Methods: website update

The discussion on Seo website content updates has never been stopped. Before getting started with this topic, we will leave this topic aside and reiterate a point of view from search engines. As search engines often say, a website with unique website content, clear themes, and good user experience is a site that users and search engines like.

In Baidu's webmaster FAQ and Google's website administrator guide, both search engines mentioned the importance of unique content. After referencing some old ideas and mysterious texts from the webmaster's Guide to search engines, I will return to the topic we are discussing today.

Before discussing whether website content updates are helpful to Seo, we need to clarify the four substantive issues;

1. The purpose of the update;

2. Update the content;

3. How often is the update performed;

4. Update depth;

To solve these four problems, we will resolve them one by one:

I. Purpose of website update;

The purpose of updating website content should be very simple for any website administrator, that is, to build a better website. However, there is a difference between a website administrator who understands Seo and a website administrator who does not know Seo. The purpose of updating the website content by a website administrator who understands Seo may be to improve the ranking of a keyword. A website administrator who does not know Seo should be able to make the website better, content is updated in a richer way.

The purpose of updating the website is incorrect, which may make your work useless.

2. What kind of content is updated;

Basically, many website administrators update the content for updates. They repeat n pieces of information from the Internet. The job is to collect and copy the information. This may be because some website administrators do not understand the search engine optimization technology. However, many SEO practitioners collect and copy duplicate information on the internet like the content updated on the website, because they think it is very difficult to create original content.

Repost highly repetitive information on the Internet to update websites. This method is used to train websites. Even if the sites are updated every day, it is difficult to obtain a high enough weight for the sites.

If you want to cultivate your website, you should try your best to create original content for the website.

3. How often is the update performed;

The website update time is determined based on the actual situation of your website. Generally, you need to update the website several times in half a month. You cannot update the website three months, six months, or one year. In this way, the search engine spider may not be so diligent in crawling your website.

4. Update depth;

Updating a website not only updates the homepage of a website, but also updates some deeply buried pages of the website. Updating the website content is equivalent to issuing a crawling command to search engine spider. It is necessary to maintain a sufficient update frequency for some important pages on the website.

Siyiou believes that the most important thing for Seo is to check what content is updated for the website, whether it is the original content or the collected content. The collected content is applicable to current search engines.AlgorithmFor example, such updates and changes are useless. Only by updating the original content of the website can the website performance be improved. Then the second goal is to combine the website content. The next step is the update frequency and depth. Maintaining a balanced update frequency for the website can make the website grow steadily, the update depth is to add fresh blood to pages that have been generated for a long time but are still important.

Keeping websites updated is already recognized by many Seo and even summarized as one of the search engine optimization methods within the technical scope. However, not all websites need to update information regularly, depending on the type of the website.

Because search engine optimization is a task of analyzing specific issues and winning details!