Sun to incorporate open source principles into the development of SOA

Sun's latest release of middleware is not just about the comprehensive technology updates that Seebeyond brings, it's not just the identity directory management software that Netscape brings, it will be the new development of the SOA concept.

Rob Beauchamp, vice president of Sun Middleware, said the new product will be released in a new manner over the next 6 months, during the JavaOne Congress of the past May 2006 and the JavaOne conference next May.

In line with James Gosling, the company will launch a SOA paradigm with its own unique corporate culture, an example of a service-oriented approach rather than an architecture.

"Sun is open to the outside," Beauchamp said. "Sun is also very co-operative." We want to make a big splash in the middleware arena, and we want to push SOA development to a higher peak, which is exactly what we have in mind.

Beauchamp believes that since Gosling created the already popular programming language-java language, Sun has been working closely with the Java Development community in the 10几 years. These external development and more cooperation have benefited themselves a lot,

"Our aim is to support the highly open community and to further enable other companies to become more open," he said. "The VP of Middleware said," We have one of the most successful open source organizations in this area, that's Java. We've learned a lot, we've been thinking a lot, and we have a lot of work to do in Java itself, just as much as how we can make more organizations change as many jobs as we need to do. ”

In Sun's service-oriented understanding, architecture, software tools, and coding are just a few demonstration tools to transform the corporate culture from a platform that simply provides customer business transactions to the development of new relationships.

"The pace of development of interactivity and functionality has become more and more rapid in recent years," Beauchamp said. "This is not the subject I want to talk about because I think these services will continue to expand and develop," he said. What I want to say is how SOA meets the needs of the customer base and determines the direction of development based on the needs of the social network. ”

From this perspective, Sun sees the new revolution that SOA brings to the business of large enterprises and institutions.

"We believe that the top 2000 companies in the world will have to change the way they operate to meet the needs of consumers," he said. "Beauchamp said. "This change is not just a change in the way it is handled or a change in technology, but rather a new way of doing business with customers." We hope that we can help such enterprises to establish a more open and collaborative business behavior, and make full use of their social network resources. ”

If that sounds like a wiki-and-blog Web2.0, that's what the official Sun CEO is going to say. He advocates bringing the concepts that have been spread through Wikipedia and MySpace to the global business world.

Beauchamp said that "there are many business needs middleware as a convergence for consumer groups to provide services, such as inviting customers, use of blogs, to provide customers with consumer products and services, direct, open feedback and so on." These are important ways to help companies build their business in a way that they didn't think of before. ”

At the request of everyone, the CEO of Sun has shared a case of how a social network works, and he mentions the "get in touch with us" ("Contact Us") in the American P & G Company's website, a direct window on the company's desire to consume customers to provide feedback on the company's products.

"They have 6,000 product managers who have basic management of their products," Beauchamp said. "They found that the most valuable feedback on products came not from production management, not from the groups they were concerned about, but from the consumer groups that used them every day." So they began to learn to use the corporate user social network, they are the product management needs of the group. ”

A few months from the JavaOne meeting in 2007, at which Sun's new product will be unveiled, Beauchamp says middleware customers will see this new software that supports social networking business.

"Sun is different from other middleware, and it's also some of the innovations that the new product release is going to show that the product will make the company more open," he said. "We need to focus not only on middleware and SOA within the company, but also on the development of the ability to open and communicate with the outside world." ”