Domestic video site Hot fuse is googlen to 1.6 billion U.S. dollars to buy yotobe; This incident touched the VC in China, do not vote video may lose a huge opportunity;
Also heard that Birghez said the video will be the end of how how, son also said that the next Google will be born in the video field, this information is enough to let VC big guys on the video category site, like potatoes, youku ... The forerunners of these video sites hit the Universiade without a little revenue in the business model, the establishment of less than a year, what is not available in the case of a huge investment; in fact, except luck or luck, but the luck comes quickly, the entrepreneur still want to sober think, how to make money is the most important! I can assert that the video class site in the next three years will not have any profit opportunities; The only fate is the VC in the appropriate time to sell a good price, hands to the portal or search class sites.
Some people will say that since Google can buy yutobe in 1.6 billion U.S. dollars, in China, these Chinese yutobe must also be worth a lot of it; it's just the dollar's capital operation mechanism perfect results, itself yutobe profitability is far from enough, even if there is some profitability, Which is also the United States online advertising market is far more mature than domestic;
E-commerce, for example, since 1999, Amazon in the United States is very profitable bar, ebay more money, why in China 8848 also melt to huge sums, the outcome is a dead end, why ebay and Taobao, in China for nearly 10 years, and now still burning money, when it is also half-dead, rely on the money of VC alive, This American model has been in China for nearly a decade without finding a sustainable growth business model, we do not think about it, China's social basis and the United States is completely different, the history of the decade of the Internet has proved to imitate the American model of death in China's law of the machine in more than 90%.
In the United States today, the Yutobe have a clear business model, but at home to imitate it, dream of making big money, this is possible???
The video field is certainly a very promising field, but if it is limited to the current podcast class site, which is too narrow; the core competitiveness of the video should be reflected in two aspects, one is the technical innovation, video distribution platform speed problem, low-cost solution to bandwidth problems, to technical innovation to solve the problem of fast up and down; Second, in the video content is enough to original segmentation of the competition; with the core competitive power on the basis of the need for innovative business model, it must be a very long road, finally winner, only Heaven knows!
At present. Some of the domestic video site, there is no core competitive power, the same technology platform, technical content is low, mainly by burning money to increase bandwidth; the content of each video is identical, mainly by the network to upload traditional TV movie video clips, individual users upload only a few, The essence of these podcast sites is the aggregation of traditional video, whether from the technical platform or in terms of content is very elementary, and the following problems exist:
1. Most of these video content has copyright issues, such as the content is really a personal or institutional original upload as the main body, which this development time to less than 5 years, who can live to which day
2. These videos to the main network upload, the entire platform did not form a people-centred community, if the portal is to the traditional text news aggregation, which these podcast network is the traditional video clips aggregated to publish
3. Platform technology threshold is too low, more competition,
4. The company is small, no products, no distribution channels, only VC money to sell the server bandwidth and a short period of time Peng swelled the number of employees;
Video site to go or a long way, to put these problems are not more than 3-5 years of time, or down to do, do not come out all day, what do video site to less than 100 million Ah, what has found ways to make money and users into such a flicker, to do some garbage flow back, deceive; If you blow out, you won't get it back, you'll die the fastest!
Cool things in a floating environment, guided by the latest global Internet concept, based on a solid technology platform to find solutions to the real needs of domestic enterprises and users, in-depth understanding of the domestic economic market in various sectors of the real situation, and in-depth understanding of the Chinese Internet users of the demand point, which two who can really understand the understanding, Even if you find a gap, it will succeed, one side of soil and water to raise a party; simple imitation of the American model is doomed to failure!
Video class site, must be in endless anticipation, long wait in the exhaustion of VC passion, after the fever, may cure change, may dementia, may die