Website content organization

Compared with website page and function planning, the importance of website column planning is often ignored. In fact, website column planning has a very direct relationship to the success or failure of the website. The website column has the following two functions, which are indispensable. Website pages are the final presentation layer of enterprise website marketing strategies and the direct access layer for users to visit websites. At the same time, the planning of the website page is also the easiest way for the project team to disagree.

The content of a website is the deciding factor of the visitor's stay time. Visitors will leave the website in a short time. Only websites with rich content can attract visitors to read it carefully, gain an in-depth understanding of the company's products and services, and then generate cooperation intentions.

Everyone has both rational and emotional aspects. In other words, every user has its own rational needs and emotional needs. To impress visitors with website content, the ultimate goal is nothing more than eight words: Be rational and be emotional.

I. Simple reasoning

It is reasonable to give a thorough introduction to products and services in a rational language, and clearly point out the advantages of the enterprise, so that customers can clearly choose.

However, "rational" is not boring. to convince the customer, we can use the following methods to better explain "rational" to the customer ".

1. Image speak.

As the saying goes, a picture is better than a thousand words. It is better to use pictures to communicate with customers by introducing the company's scale, architecture, and corporate culture. Good images allow customers to gain a more accurate understanding of the company and create trust.

2. Case Evidence.

If we exaggerate the advantages of the product, we are somewhat suspected of "Wang maifangua". It is much more credible to use cases. A detailed introduction of key cases of enterprises will greatly improve the Trust Index of websites.

3. Highlight numbers and charts

The customer stays on the website for a short period of time. Highlighting numbers and charts can help the user understand the strength and advantages of the enterprise in a short period of time and reduce the reading time of the customer.

Ii. Emotional

With emotion, the customer is moved by the customer's favorite language and content, so that the customer can stay.

1. cordial greetings and tips

The greetings and prompts on the website are mostly in honorific words, such as "Please, you, thank you, and sorry", which make the customer feel kind and warm.

2. storytelling

Try to use a more relaxed expression, whether it is about the company or products, use a friend-like tone to communicate with the customer, so that the customer can read more easily and more acceptable.

3. Give users enough help

When users read the content of the website, they are given prompt and help, such as product help documents, operation instructions, and answers, it makes the customer feel as if a enthusiastic sales person is providing services for them.