A website may have invalid pages or even empty pages, these pages are unfriendly to users and search engines, if the user finds that there is no content on this page, the user will immediately close the page and leave, when a search engine crawler crawls a website, if it finds that a large number of pages have no content, it also adjusts the ranking and weight of the website. Therefore, we need to properly process these invalid pages. Today we will share with you some of the processing methods for invalid pages.
1. What is an invalid page?
1. Invalid pages generally refer to pages with no index value for the search engine. They mainly refer to pages without content, including registration pages, login pages, and repeated pages of our website.
2. when a user enters the page of our website, the user finds that the content of this page is not what he wants, or the page content does not solve the problem that he wants to solve by searching for the keyword, or there are too many advertisements on the page that affect the user's experience on the page body content, this page is a page that has no value for the user or does not meet the user's needs, that is, an invalid page.
Sometimes the articles we intentionally prepared for search engine spider may be of little practical use to users, which is of no value to users.
II. What are the effects of invalid pages on websites?
Blank pages and content-free pages will directly affect the weight, indexing, and ranking of new sites. In severe cases, the website will be dropped directly. For old websites, if there are a large number of blank pages on the old website, the user experience score of the website will be directly reduced, and serious problems may even result in downgrading the website.
If the content of the new website is not filled, only a few articles are filled with no content or duplicate pages. When the website goes online, the search engine will directly extend the time for indexing our website, if our website has not been changed for a long time and there are still a large number of non-content and duplicate pages, the search engine determines that this website is a poor website.
For example, an old website is a product website, which is located according to users' needs. The product category is very fine. However, the content on the following page of some product categories is blank or repeated, this will cause serious damage to the user's browsing experience, and the bounce rate of the website will gradually increase, which directly leads to a decline in the keyword ranking of the website.
3. What should I do if the page is invalid?
1. Manual processing
Many people may immediately think of using the robots or nofollow label to block this page when processing invalid pages. However, this method is not recommended and the validity period of robots is different, sometimes it will be very long, which is not good for website optimization.
The most direct method is to manually process these invalid pages, that is, we can add relevant content and information to this page, for example, a page with few content such as contact us, we can add the user's message section based on the original phone number, address, and name, and write some content about our product advantages or our service commitments to users.
2. Close the portal
For an invalid page, we need to close the page entry in time. After we have filled the page with relevant content, we will give the page entry for users to browse.
3. robots shielding
Some invalid pages need to be blocked by robots. For example, enterprise product websites may have pages such as the sales network, this type of page often uses a map image to tell the user where the sales network can be achieved, but this type of page is invalid for search engines. For example, for a website's consultation page, such pages are often embedded in the website's JS. JS pages like this are also invalid pages and should be blocked directly with robots.
4. Relative Page Processing
The registration page, login page, shopping cart of the mall, order page, personal center of the forum, blog message page, and other pages are relative pages that are useful to users, it contains a lot of user information, but does not play a major role in the search engine and has no contribution to the ranking. Therefore, it does not need to be captured by the search engine, therefore, the registration page and login page also need to be blocked.
5. Forum paging
Forum posts will generate a lot of pages with continuous replies. From the first page to the nth page, the similarity and repetition of these pages are relatively high. In this case, you can add the rel = canonical label to the label to solve the problem of duplicate pages in forum posts. Baidu began to support canonical this year.
