Website Design Planning book

1. General principles of Enterprise Network Construction
(1) Systemic principles. The design scheme is also provided. The design implementation unit should fully understand the enterprise culture, enterprise institutions, management information, and other basic information, integrate the marketing objectives, industry competition, product features, user needs and behaviors, website promotion and operation, and other basic issues into the website construction scheme.
(2) Integrity principles. An enterprise website is a place for enterprises to operate on the Internet. It should provide users with complete information and services: the basic elements of the website are reasonable and complete; the content of the website is comprehensive and effective; the services and functions of the website are applicable and convenient. website construction and website operation and maintenance are interconnected and supported.
(3) Principle of friendliness. The friendliness of websites includes three aspects: user friendliness-satisfying user needs and gaining user trust; and network friendliness-suitable for search engine search and accumulating network marketing resources; friendly to operators-websites facilitate management and maintenance and improve work efficiency.
(4) principles of simplicity. To minimize irrelevant content, images, and multimedia files, this allows users to obtain the required information and services with as few clicks as possible and as short as possible.
(5) Adaptability principle. The functions, content, services, and forms of enterprise websites must adapt to the ever-changing network marketing environment. websites must be continuous and scalable.

2. Basic website construction process specifications
Enterprise Website Construction (upgrade and revision) includes the following basic processes:
(1) develop a website planning scheme: includes the website objectives, industry competition analysis, website column structure, user behavior analysis and content planning, webpage template design, website server technology selection, website operation and maintenance specifications, and other basic content;
(2) website technology development and webpage design;
(3) website testing;
(4) website content publishing;
(5) website maintenance and management.
3. Website domain name and website Technical Specifications
(1) Adopt international web standards (CSS + Div) based on XHTML );
(2) the homepage of a website is a top-level domain name rather than a multi-level hierarchy;
(3) The website homepage and various columns and content pages do not adopt the URL jump method, and do not adopt the URL redirection such as the transition page or bridge page;
(4) reasonably apply static and dynamic web pages, and use static web pages on the homepage of website columns and other important pages;
(5) webpage content should not have too many page levels, but should not exceed four levels;
(6) use mainstream domain names such as. cn, .com.cn, And. com;
(7) A website corresponds to a primary domain name, and multiple existing domain names must be unified;
(8) The website link error rate is within a certain range, and there are no dead links on important pages such as the homepage;
(9) website design is compatible with different browsers.
4. basic functions and content of Enterprise websites
(1) seamless connection with the enterprise office network;
(2) Information Release, product release, and management functions;
(3) Product recommendation/advertisement management functions;
(4) Detailed COMPANY Introduction;
(5) detailed contact information;
(6) Reasonable product category/Summary/list;
(7) detailed product introduction;
(8) sales and after-sales service contacts and service information;
(9) online service information;
(10) continuously updated enterprise dynamics/product information;
(11) website link management functions;
(12) Standardized website map;
(13) Website access statistics.
5. Website Optimization
Website optimization includes three aspects: User Information Retrieval optimization, search engine optimization, and website maintenance optimization.
(1) The website's column structure is reasonable and the column setting should not be too complicated;
(2) website navigation is clear and the whole site is unified. Any webpage can return to the upper-level column level by level until the homepage;
(3) The webpage layout is reasonably designed, and the website design conforms to users' browsing habits;
(4) important text information should appear at the front of the webpage as much as possible;
(5) Clear fonts and consistent CSS styles;
(6) A maximum of three clicks can reach the product details page;
(7) No more than three clicks can be made to any other webpage on the website;
(8) follow the website optimization guidelines provided by the search engine to administrators and optimize the website structure, content, and other basic elements to facilitate the search engine's Information Retrieval, do not use any methods that are regarded as spam by search engines or cheat search engines (such as accumulating keywords, invisible user text, page jumps, copying webpages, etc );
(9) The website homepage, topic homepage, and product content page have a certain amount of text information;
(10) Each webpage has an independent web page title that can summarize the core content of the webpage (instead of sharing one web page title for the whole site or one topic );
(11) each webpage has an independent meta tag design (including description and keywords) related to the webpage content );
(12) each webpage has an independent URL;
(13) The product content page url should be as short as possible and reflect the product attributes;
(14) The product/enterprise news details page is an independent webpage rather than a pop-up window;
(15) there must be a reasonable product paging Method for enterprise websites with many product varieties;
(16) maintain an appropriate update cycle for website content.
6. webpage template design
(1) important information should appear as much as possible in the user's most important position;
(2) webpage width positioning adapts to the current mainstream screen resolution mode;
(3) keep the CSS style of the entire site consistent;
(4) The hyperlink has clear indications of underline or color;
(5) The rules for opening a webpage in a new window or in the original window on the entire website are consistent;
(6) the number of bytes on the homepage should not be too large;
(7) The switching method between multilingual website content is reasonably designed.
7. enterprise website reliability
(1) The website has a required legal certificate;
(2) The introduction to the company's basic conditions is authentic and credible;
(3) announce the customer service/after-sales service commitments;
(4) The necessary Personal Information Protection statement;
(5) The contact information posted on the website is valid, especially the address, fixed phone number, and email address;
(6) the email address published on the website is the same as the suffix of the enterprise website domain name, rather than the free email address;
(7) The primary domain name of the website is consistent with the company name, brand, and core product;
(8) timely and effective information provided by the website;
(9) websites have their own independent styles;
(10) convenient and easy-to-use website functions and services.
8. Website Operation and Maintenance
(1) Establish a website content publishing review mechanism to ensure the validity of the website content;
(2) maintain the normal operation of the website server, and track and manage the Website access speed on a daily basis;
(3) maintain a reasonable frequency of updating website content;
(4) website content production must comply with the specifications required for website optimization;
(5) backup mechanisms for important information (such as databases and access logs;
(6) maintain the continuous accessibility of important Website webpages and are not affected by website revisions or other reasons;
(7) Conduct regular tracking and analysis on website access statistics.
Other requirements:
As the network marketing environment and user behavior are constantly changing, enterprise websites need to be more adaptive and can be upgraded through revision and reconstruction. In terms of website construction technical standards, the outdated hlml4.01 is no longer used in accordance with International web standards. In terms of website operation support, the leading website optimization ideas and methods are integrated, this makes the enterprise websites constructed in compliance with the specifications fully comply with the mainstream Search Engine Optimization guidelines and has obvious Search Engine Optimization advantages.
Website planning:
• The overall planning is reasonable, and the main and auxiliary menus are unclear;
• The website construction orientation is clear and highlights;
• Topic adaptation;
• Unified planning of various topics, and clear the entire website;
• The promotion functions of the website are clearly reflected.

Menu settings:
• Menus should not be in the form of images. The icons are clearly marked and contain text instructions. Do not move the mouse to guess;
• The Menu levels should not be too large, and the valid information levels should be small. You do not need to click multiple times to find the valid information;
• Excessive use of mouse responsive menus and improper column settings make it difficult for users to find the desired information;
• Overlapping column settings;
• The topic name is ambiguous and may cause confusion;
• All flash home pages and menus cannot be optimized, and corresponding text descriptions are not available.
• The column is clear and sufficient, but the important information is complete to fully reflect the effective information.

Website homepage:
• A large image is rarely used, and the information that users care about is displayed on the homepage. You should not click it multiple times;
• Faster homepage download speed;
• The homepage has a rich amount of valid information;
• The homepage has a title;
• Provides links to more than one foreign language page.

• The homepage layout is relatively clean and important information is highlighted;
• It is not recommended that multiple windows be displayed when you open the webpage, which affects normal browsing;
• Do not deliberately pursue "creative" effects, so it is difficult to understand what the website wants to express.

Page Information:
• Complete important information, such as contact information and product introduction;
• The page information is sufficient to reduce repeated page turning;
• Remove information unrelated to the company's image, products, and promotions;
• Too few details are provided;
• The content page does not have a title, or all content pages use the company name as the title;
• The customer can conveniently and timely maintain and supplement the service to maintain its timeliness;
• No content is allowed.

Webpage font and Artist:
• Focus on the artistic effects, but do not need to use a large number of images, affecting the speed of webpage download;
• Focus on appearance, but some basic information contents cannot be in the image format, affecting the acquisition of basic information;
• Moderate text, clear color, and normal visual effect;
• The page should not be too fancy.

Problems that must be overcome:
(1) Website planning and column setting should be reasonable: The main manifestation is that the column setting should not overlap, cross, or the column name is ambiguous, which may cause confusion, this makes it difficult for users to find the required information, avoiding too many and messy columns and chaotic website navigation systems;
(2) complete important information: Enterprise introductions, contact information, product categories and details, product promotions, etc. are the most basic information on the enterprise website. These important information is complete on the enterprise website;
(3) webpage information is sufficient. There are two situations: content on a page, or content that can be published on a webpage cannot be divided into multiple webpages, in addition, each webpage must have a link to each other, and you do not need to click the homepage again. On the other hand, although there is a large amount of content, there is little useful information and there are many general content;
(4) The column level is too deep. Important information should appear in the location most easily discovered by users, and the channel for information transmission should be shortened as much as possible so that enterprise information can be transmitted to users more effectively;
(5) The website is conducive to Promotion: The website displays products to visitors and provides support for sales. There are multiple specific manifestations, for example, product images, introductions on the main pages, and webpage advertisements can better reflect the company image or new product information, and list the contact information of the sales organization and the information of the sales online stores, it can also accumulate internal network marketing resources and expand external network marketing resources.
1. XHTML meets the needs of more network devices and applications;
2. XML is the development trend of web. The Web can be smoothly transitioned to XML.
3. Use XHTML strictly.
4. XHTML interacts well with other XML-based Markup languages, applications, and protocols.

In general, it is better to use the. NET language as a website by the Organization. The price is low, the security performance is good, and ASP is not used too backward, and the security is not good. The JSP price is high, that is, the virtual host price is high.