Website keyword title and Web page description Skills _ webmaster must see the website operation

In our search engine optimization work, many friends may encounter such a problem, some of the site keyword ranking is good, but click to visit a few, and even friends have investigated, and found that sometimes ranked before the number of visits than after the click-through rate is lower, some web site traffic is very high, but the site ads are very low click rate, Product sales of the site will also encounter this, high traffic, low consultation, low turnover problem.

I have been studying how the site to obtain a truly high-quality traffic, real help enterprises to obtain orders from the Internet, according to their past experience, and reference to the success of many netizens, found that the title and Web page description is to attract users to click on your site, is to attract the product potential customers click on your direct cause For example, we search the search engine for a keyword, look at the results, usually look at the results of the title, as well as the text described below the title, through such a simple subconscious operation, filter the search results, and click on the site that they think is consistent with their goals, so Here to share some of the Site keyword title and web description writing skills, in order to improve the value of the visit, that is, the user conversion rate, Special recommendations: For each product or service involved in the keywords to write the most appropriate title and page description.

1, the title Description writing principle:

A. Precise specification, clear subject matter, concise and succinct; preferably within 20 words.

B. Highlighting the relevance of keywords, such as directly using keywords to do headings or headings include keywords, highlighting the effectiveness of, such as promotional discounts, holiday activities, etc.;

C. Emphasize the advantages, uniqueness and professionalism of the products or services provided.

2, the title Optimization principle:

A. As the saying goes, a good half of the title, Gawain is deep. Read the title of the person is read the text 5 times times, the title is like the price tag label, to use the title to greet consumers, and to seize the attention of consumers.

B. Each title should bring out the promise of the product to the potential buyer's own interests. This commitment is clearly beneficial to consumers.

C. The title highlights the advantages and characteristics of products or services, well-known brands to appear in the title, such as Nokia 6500S

D. Always pay attention to add new information in the title, with the information of the ad title, often more than 22% people remember it.
E. Avoid the use of negative words in headings, the use of complete company names, the inclusion of contact information, irrelevant names, and other clutter. Avoid the use of a blind headline with no real word.

F. Be sure to include keywords in the title:

G. Keywords appear in different places, have different effects, the attractiveness is ranked as follows:

Title + page Description > Title > web page description > No keywords

If your site title contains keywords, then the effect is better than only the page description contains keywords, of course, the best effect is the site title and Web page description contains keywords.

Title Optimization Examples:

Before modification: Tianjin Huashui Meter Factory specializes in providing flowmeter

Modified: Huashui instrument experts production and sales of High-precision flowmeter

Note: The revised title, expanded the amount of information, reflects the strength of the company, the scope of the company's services also explained very clearly.

Prior to modification: Snooker digital: CNC Imaging apparatus-micro-measuring software-industrial microscopy, 13601111231

Modified: Game Digital development, sales microscope

Note: The revised title, stripped of clutter, highlighted the keyword in the title.

Title: Invest in Beijing office Soho still, steady earn not compensate!

Note: The title highlights the advantages and commitments, is a first-class title.

Title: Buy Dell Computer to enjoy cash discount

Note: The title highlights the preferential information, which has attracted the attention of users.

3, describe the optimization principle:

The introduction of products and services around the key words in plain language;

Product Services first introduced, the company's characteristics and advantages can be followed, if you want to put the contact method, must be put in the end of the sentence;

Be sure to include keywords in the first 20 words, or at least repeat two keywords throughout the description;

Do not repeat the company name in the description, do not appear in the description of the URL, repeat the special punctuation, do not put the contact method at the beginning of the sentence, do not list unrelated to other products and services.

Describe optimization examples:

After the revised description, repeated occurrence of keywords, do not list irrelevant information, can attract more users eyeball.

Before modification:

Chaozhou New Biochemical Food Industry Co., Ltd.

KANGMI series of health products in particular for hyperthyroidism eye, geriatric, menopause, allergic rhinitis, uterine fibroids, hepatitis B virus, cancer, pregnancy care has a clear effect, but also for children weak, easy to fatigue of the crowd, for cancer chemotherapy, sexually transmitted diseases adjuvant treatment effect is also very obvious.

After modification:

Menopause common sense and treatment

Fast Special company production of KANGMI health products on the menopause has a special effect, provide general knowledge of menopause for your reference, including menopause syndrome, menopausal predictors, and so on and Kangmi capsule on the role of menopause and treatment effects, you are welcome to visit the site to inquire about the relevant information.

In the revised description, repeated occurrences of the keyword, contact information placed to the last.

Before modification:

Guangzhou hundred-ji Anti-tumor Pharmacy--national chain professional anticancer

To provide lung cancer drugs and related information, drug counseling 020-87303808, expert advice 020-87603625; service more professional, variety more complete, more favorable price. Lung cancer Nemesis-Jifukang oral liquid, the state "65", "75", "85" key scientific research projects. Lung cancer drugs, Western medicine: Thai, special, platinum, carboplatin, cisplatin, health options, and so on; Chinese patent medicine: Jifukang oral liquid, compound blister capsule, etc.

After modification:

Lung cancer drugs and related information

Canton Hundred-ji Anti-tumor pharmacy for the national chain of professional cancer-fighting pharmacy, with all types of lung cancer and western medicine, but also to provide updates, more professional and domestic drug-related information, professional service, Variety complete, price concessions. Drug advisory 020-87303808, expert advice 020-87603625.

Note: This article only represents my learning direction and harvest, the text content is not all from himself, in fact, mainly from Baidu, as long as we carefully, Baidu itself to our help is the biggest.

Statement: The above is a personal view of the ancient mind seo, welcome everyone to shoot bricks!