Website operation: How should the website column plan?

How to plan and subdivide the website Operation website column? has been a lot of people's problems, everyone to do the planning, always hope that their content as much as possible, hope to get a lot of people's approval.

However, the fact is not so simple as to imagine, the column is set up is commercial behavior is also non-commercial behavior.

Kee's team has edited 5-6 individuals, taking into account the planning and content management of the site's pages, as well as the content updates for several medium and large media classes and several business-to-business sites. For Kee personnel, to be at the same time to cope with more than 10 sites at hand, there is a certain difficulty, so kee column design, according to the actual situation to plan each site's columns.

The rules for Kee's website are as follows:

1, the daily update of the column + medium-term update column + long-term updated column combination;
2, column should be subdivided to what extent, to see the company's investment and the development phase of the site to carry out;
3, the column subdivision, especially the industry website to take the membership system of the website, must cooperate with the business to go. Give money to your customers, care about the content of the site is an important reference factor;
4, column subdivision and order, and SEO and the projected flow of the hook;
5, column settings, to the visitors to investigate and subdivide. You can also study competitors ' web site acquisition experience.

If a channel is divided into 10 columns, a column subdivided into 10 sub columns, this channel will have 100 sub columns. If the first page of the channel has 10 content, if you require the first page of the channel to be updated daily, such workload has 1000 information. For some broad-sense channels, like news, sports and other channels, input 8-10 people can be completed, but for some industry-class sites, each column can find the information is very small, an editor a day of work may be 40-60, to complete such content, the need for the personnel investment is very large, Not to mention the direction of our operations is not relying on hot news and some playing edge of the behavior to strong pull flow.

Column planning, short-term, medium and long-term want to combine to complete. Kee's recent project is to take such a plan. Long-term column is to build a knowledge base, knowledge is not the time value, the more abundant information of this library, can bring stable flow and attraction. Mid-term column is to interact with the enterprise, leading the enterprise to send related product information and enterprise product information, this is the need to cultivate the use of customer habits. The short term is a daily update of the industry's information, attracting customers to browse the site and experience the site. And news is time-sensitive, not in time to update the brand value of the site will bring huge negative impact. Kee Such a configuration rule reduces the staffing requirements for editors.

As for the collection of related content from the Internet, Kee is deeper than this. Kee often extracts information from other websites and fills them in the database. However, the content of the site to do well, not with news thieves and news gathering system can be solved. Kee Operation of Consumer Rights Network, although Kee's website is also collected in the party newspapers and the official media, the site's updated content is daily by some more prestigious sites as a daily news collection source. And many local websites have contacted Kee to directly invoke the content of the "Consumer Guide" section of Kee's website. This is also the reason that Kee emphasizes the website editor to have own thought. About Kee's thoughts on website editing can be viewed here.

The site's columns, the more subdivision, the content of the higher the degree of aggregation, readability is higher, the customer's stay longer. Kee has been training with editors like this before when they used to do real estate channels, property involved in the face can be very fine, very wide, we have to grasp the most powerful content to do, such as second-hand housing when the popular, can be divided into several cases to analyze, we have to change the position of thinking, if you are buying their own living, You will be concerned about what the problem is, if you are going to the auction, you will be concerned about what problems. In this way we will focus on second-hand housing issues to expand the column, subdivision channels. If there is no thought, the real estate data collected back together to form a garbage heap, the first page of a second-hand house transactions, the 4th page a second-hand housing notice, how can viewers be interested in your garbage heap to find useful things?

Kee stressed that we have a very limited number of people on hand, and we are running so many websites. Although we do not pursue some garbage traffic and cheat, but we want to promote the site's visibility and brand value. So the subdivision of the site is very exquisite, when to start subdivision, what columns to subdivide, we must consider. Previously Kee had been the editor to blame, said Kee previously said not to do subdivision, and later said they did not subdivide. Because in different times, the situation is changing and adjusting constantly, in the forefront of the editorial, and the viewer to communicate the most people, the browser's needs and changes, is the editor to think about and adjust, the editor's work affirmation more from the outside praise, not to do to the boss and boss to see. Constantly adjust the content and column direction, is the site operators often have to think.

Kee that the operating site is a business, not an encyclopedia, and that every penny a company invests must be rewarded in the marketplace. The performance of the return may be real value such as the site's members, the site's advertising, can also be the virtual value of the site, such as the popularity of the site, customer loyalty, the site's brand value, the site's return to the user and so on. To simply do the flow, it is very simple, outsourcing to find advertising alliances and Plug-ins, the internal writing software to brush, send virtual packets and so on. But the principle of kee is that we do not rely on the flow of living, we rely on the social value of the site for a living, we pay more attention to the brand image. Of course, if Kee to those who take the flow as the survival goal of the enterprise, perhaps Kee pull the flow and cheating means more than the current mode, the site to survive the pressure of each site operators to take a different mode to operate, but do the kee, or have the idea of the Kee?

For the industry site, column in the order of the page, is the first position is the business matching and objectives, the second is the order of flow. Profit maximization is the collation of the business site settings. For the government's administrative website, the principle of Kee is to facilitate the customer-oriented and act as the greatest principle.

How to judge the user's flow of the column analysis and judgment SEO? Kee suggested the Google trend and Baidu index to judge. The same is true for professions with a strong professional nature. I suggest you look at the kee "SEO practice manual" in detail

For the visitors to the subdivision, Kee is divided into the rich class, middle class, petty bourgeoisie, "and students." (For market segmentation, Kee will have another blog to analyze the psychological activities of all classes.) For each class, Kee and editors take case analysis of the attitude to study, by the addition of different cases, after the addition of the site to do the column subtraction. To finish subtraction is a program of the program.

This is the Kee of the column subdivision process. Different people have different styles and practices, kee practices or only suitable to do part of the site. More people are also welcome to discuss the operation of the website with Kee. Kee also a lot of interest to join the discussion of the QQ group. (Kee's Contact method is: QQ411422088, this article copyright belongs to Kee All, starts in http://www.digda.cn)