Website promotion: The potential market must be the process

first, make a distinction between sales and marketing.

Personal understanding, the so-called marketing, is to stand in the manufacturer's perspective, the production of their products to customers. And marketing, is based on customer-oriented, to provide customers with the needs of cost-effective products.

China's business community, in addition to a very small number of manufacturers, is not qualified to talk about marketing enterprises. Is for the qualification is not enough, congenitally deficient, the day after tomorrow, so, talk about marketing is casting pearls before swine, not to mention.

second, what is the significance of website promotion?

Since the Web site from the network, like the representative of the new economy, in the final analysis, the old economy is nothing but business, into more than a profit, more than in the compensation. By convention, the ratio of earning and losing will be balanced on the horizontal line of 20:80, and now it is still moving from disorder to orderly process.

website Sales, is a purchase to build a business base, the delineation of the potential market share of the process.

Although the world is easy to move, at present some very general media and mouthpiece of the so-called flow or the number of users, such as quantitative standards of a lot of criticism, but, do not forget that if a network enterprise even the potential market does not exist, and talk about what to do to make money.

In view of the fact that many websites have been behind closed doors from the outset and are the embodiment of whimsical business plans, it must be clear that even if the marketing work is done, the traffic and the users, because they cannot provide the right products, are also going bankrupt. Such errors are congenital and are not discussed in this article.

In Short, the success of marketing can only lead to a potential market share and prospective customer population.

So selling is a kind of behavior, and marketing is a strategy.

third, the website promotion basic article:

1, principled. This is the basic quality of sales personnel requirements.

Most of the Web site sales staff are highly educated, opinionated opinions. Many of them are examples of yangaoshoudi. Always concrete things do not do well, first of all, the product line and the internal coordination of a variety of guidance. This kind of person, popular say: eventful. In a modern sense: overstepping authority. Six uncertain, lose a clean.

2, the matter is long. This is the basic requirement of marketing management.

Many web sites are Inne, without processes or systems. The Iron Camp plate to the flow of the soldiers rushed to the foundation is not solid, walk one throw a stand. Moreover, a lot of things because at present can not and the cash hook, think nothing, lost also lost, the result, bear corn, go all the way lost. The value of the enterprise is a little accumulation, in the face of a complex system of construction, every point is worth cherishing.

3, routines.

Opinion, the most basic marketing routines, hope to be useful to the people. In particular, small and medium-sized sites may be helpful, as for the big sites, heroes flock, each out of the Machine Express, complicated affairs, hard to say music.

method One: Search engine registration

Very simple things, but do very little. The reason, this is a simple duplication of work, and must persevere. On these two, countless companies countless people, can push then push, change a few times, most of no one is responsible.

From the behavior of netizens, it is almost the first choice to use search engines to find the information and goods they need. How can such an entrance be taken seriously? Moreover, the vast majority of search engines are free, save money and effective things why not do well?

Suggest a way to save money, and all vocational secondary school, secondary school and other contacts, the use of interns Bar, save money. The impact on the flow index: 25-50%, especially for the new site ruthless important.

method Two: Create mailing lists and electronic magazines

This is a bit more complicated. Because a basic business based Web site often registered users to 6, 7-digit calculation, to ensure a stable user mail sent, not easy thing.

It is particularly recommended that you do not use websites that send electronic magazines because they have been included in the spam mailing list by large email systems. Maintaining mailing lists requires a certain amount of bandwidth and hardware and software support.

One more point: should junk mail be sent? Personal opinion is that the new website must be sent.

The so-called spam, is unauthorized, to unregistered users to send ad mail. There are many places on the network that offer millions of-meter mailing addresses cheaply. I suggest you buy the hair, do not be afraid to scold.

For the vast number of new Internet novice, open the new application email box, suddenly received a website invitation, do not know how happy (solve the lonely cold). This kind of customer must fight, and very many.

However, if a site has a certain degree of visibility and more stable traffic, send spam this kind of things best less dry, bad reputation. The wealth again the article.

The impact on the flow index: 20-30%, but the role of the site in the late promotion of a ruthless.

method Three: Advertise on the portal website

Strongly suggest that the so-called logo,banner such as, including oversized advertising, do not vote, unless it is a great enterprise, in any place to ostentation the kind.

Experience, there has been a particularly good design banner ads reached 9% clicks, most of the 2,3 under the thousand points. The basic type of advertising in addition to annoying, there is no direct effect, that is, expensive and wrong, extremely bad price.

There are some tips for launching ads on the portal site. The most effective MO put the text link. The approximate arrival rate is no less than 4%. If you are the pursuit of traffic and registered users, the proposed advertisement in Sohu, Sohu's own content is not deep, the netizen structure naïve, is a very good water well.

If you need to buy real users, then the best place to put ads is Sina. Basically has the record, Sina puts out the flow, becomes the customer the ratio not below 1%.

Three major portals to advertise can guarantee a lot of traffic.

Impact index on Flow: 5-30%.

Method Four: dissemination of marketing

Method Five: Network chain

Method VI: Ongoing activities

The so-called market activity is not to paint on the bus. Must be clear in purpose.

A good marketing staff to plan the activities of the program, in the final analysis is to make money is not to burn money. Here is not to elaborate. For example, there are a variety of ways to promote the site, the use of the best of all. But don't forget that planning, management and system are the real guarantees. Otherwise, it's no different from a whim.