For employees: manufacturers are raising sons, dealers are raising daughters

Dealer A has a very competent female manager with strong business capabilities and strong communication skills. It is the backbone of Dealer A's business. More than half of the businesses are pulled by this female manager. In contrast, Dealer A's business and communication skills are very flat. After a while, the female manager offered to dealer a that, in view of her business ability, she had to give her 20% million shares. Dealer A was hesitant and eventually refused the female manager with outstanding ability. The result is that the female manager leaves. After she left, Dealer A's business fell sharply and quickly disappeared from the manufacturer's key dealer list. Dealer A has recruited several managers and resigned in less than half a year.

Dealer B originally had a group of old employees, but not long ago this group of old employees were all fired by the dealer B. The dealer's boss "returned to the liberation all night" and became an uncompromising "pole commander ". According to dealer B, the reason why he took the initiative to fire these old employees was that these old employees relied on the old employees and did not obey his management. They collectively asked him to raise their salaries, sharpen their foreign workers, and do not work. After some persuasion, without improvement, dealers had to shed tears. He reluctantly recruited a group of new employees and hoped to find the best backbones again. However, dealers have to endure the painful process of picking one person with a heavy load in the early stages of their business, so they are tired.

Dealer C originally had a number of competent salesmen, and the original dealers were not thin to these salesmen. However, with the increase in dealer sales performance and business strength, the dealers were no longer too reliant on the salesmen. Therefore, their salary requirements are not met, and their concern is not as high as before. One of the best business backbones is less than dealer C and is the first to change jobs. Yishi stirred up a thousand waves and triggered the domino effect. All the salesmen have successively left dealer C, I switched to another boss, especially the competitors of some dealer C. Although the strength of dealer C is strong, it won't be lost, but it is also a big injury, so that competitors have drilled a lot of loopholes and snatched a lot of orders.

The above cases are not uncommon in China's dealer groups and have become a frequent phenomenon. Many dealer owners are also very worried, but they are still suffering from the failure to find a solution.

In fact, the root cause of this phenomenon is that most dealers have not come up with a simple principle: dealers should treat their employees with the mentality and method of raising their daughters, and never take employees as sons, only manufacturers can raise their employees as sons.

The manufacturer treats its employees as raising sons. It is very easy to raise a son. It is because the child is in old age, and the son can be handed over to the next generation, and the son can take over his father's business. These are all required by the manufacturer. Employees who have been working for a long time, such as employees who have been working for five or more years, can be seen in the enterprise. There are only a handful of such old employees in the dealer group. Manufacturers can provide their employees with a sound salary system, benefits, learning and promotion opportunities. manufacturers can also provide employees with some career plans, especially with the development and growth of manufacturers, it will provide better development space and development platform for its employees. In the development of enterprises, there is often a lot of radish, especially qualified and outstanding radish. It is not about lack of people, but about lack of talent. As long as the employee is the radish, there will be a hole in the morning and evening for him to fill in. Most of these are incomparable to dealers.

Dealers treat their employees as raising daughters. Raising a daughter, as the name implies, is the water poured out by the married daughter. Sooner or later, it is a family. Most dealers do not have enough temples to offer employees salaries, benefits, learning opportunities for promotion, development space, and growth platforms. The staff of the dealer are aware of this. Therefore, the employees of many dealers seldom have long-term plans, or they want to work as bosses in the future, or they want to work for the employees who give high salaries. There is no better choice, first, we need to make a living and eat together.

The dealer understands that it is important for the employee to be a daughter. First, the dealer owner, especially the Middle and Small bosses, should learn to work with each other (Fortunately, most Chinese dealers have started from scratch) and should not rely too heavily on their star employees, do not give up as a boss too early. Otherwise, Once employees are lost, the biggest loss will be yourself. Second, dealers know that their employees are going to leave sooner or later, and active guidance is much better than passive waiting. For well-performing employees, they should take the initiative to raise their salaries. Do not wait for the employees to raise their own salaries. If you want to keep your employees as business partners for a long time, you can give them shares or stocks as appropriate, or grant them part of the funds, so that they can become the owners of their next or branch stores, let our employees be small bosses, and the dealers can be big bosses one day. Another way is to take the initiative to deliver some good employees to the manufacturers, which can solve the problem of employees' way out (which is times better than the employee's jump to the competitor ), it can win the favor and support of manufacturers. The unexpected result is that the dealer staff of the manufacturer will not forget the benefits of the dealer. Most of them will be notified. Just like a daughter returning to her maiden's house, few of them are empty-handed. They are generally "one chicken on the left hand, one duck on the right. Why not a dealer? However, most Chinese dealers are not very familiar with the situation.

Dealers should remember that they should treat employees, manufacturers should raise sons, dealers should raise daughters, dealers should have a mentality to treat their daughters and methods to treat their daughters well, so that they can not be surprised, easy! Dealer, when you don't want to pay for it, you should think about the ancient saying in China: "Son Needs to be poor, daughter needs to be rich!