For the first time, the video website announced a monthly revenue of 10 million

Morning News (Reporter Zhang Liming) even if the face is not optimistic about the advertising situation, video websites still do not easily lower their revenue targets. Yesterday, Youku, CEO of the video website, revealed the company's revenue to the outside world for the first time. "the company's monthly income has already exceeded 10 million ." Gu Yongyu said that Youku is also the first video website to actively publish revenue information, showing the current development of this new business model.

Since 2007, video websites in China have gone through the brutal elimination process from hundreds to only three, and survivors are now beginning to solve the problem of increasing advertising revenue. According to Gu Yongyu, Youku started its advertising business since the beginning of 2008. "within 15 months, it can earn over 10 million RMB from zero income each month ." Gu Yongyi always insisted that the first year of 2008 was the first year of advertisement marketing for video websites. In 2009, it was the year when video website revenue began to scale. "The current monthly income is over 10 million, it means that our annual revenue of over million yuan is no longer a problem."

IT is understood that the customers who are willing to advertise on video websites are still IT, communication, online games, automobiles and other industries. According to the introduction of Gu Yongyu, in 2009, some pharmaceutical and food and beverage brands have also begun to make trial advertisements on video websites, "combining online videos, TVs, and movies for overall promotion." Therefore, from the perspective of revenue and diversified customers, the advertising of video websites has begun to develop in a sound way.

To impress more advertisers, the video industry has also innovated different ad marketing methods. It is understood that Youku will launch an interactive live broadcast mode to support "Nokia 5800 fun party" concerts in the form of live video. In this mode, users can not only choose to sing on the scene, you can also sing songs and make video chats with singers. Gu Yongzheng said that this is only the beginning of supporting Nokia's interactive marketing. With the arrival of the 3G era, the two sides will also look for more cooperation opportunities.