Foreign designers: Talk about user experience trends and plagiarism is flattery

Article Description: The development trend of user experience & the problems caused by the product of copying slag.

Charming robot and hard Candy Shell co-founder published a speech called "User experience trends." The paper mentions the trend of entrepreneurial market, and fundamentally analyzes the problem of copying residue products.

Maccarone's speech quoted Charles Caleb Cotton as saying: "Plagiarism is flattering." "Plagiarism is ubiquitous, especially on the internet," the phenomenon is more common.

Maccarone points to the creation of 3 almost identical large travel sites (Expedia,orbits and Travelocity) in 2004. "They just want to slightly in the market," Maccarone said. Instead of focusing on understanding user preferences, providing better services, stand out from competitors.

In another example, Maccarone demonstrated 3 different e-commerce sites on the slide. But you'll find them "in the same."

There are many design patterns that exist in these sites, such as saving time and making designers innovate. "Their problems are not in the consumer's perspective," Maccarone said.

In contrast to retail stores, they are all focused on shouting: "Take a look, just 998!" 108 South African real Diamonds take home! "But maccarone that customers are more focused on clothing features, new designs and hot items." For Maccarone at least, those shops are more conducive to customer rational choice.

Maccarone says the above example is not the worst case:

More and more people are beginning to copy this model, they feel that dots's behavior is sure to succeed. The consequences do not resist the idea, more and more "the same" site appears, like the Merry-go-round (carousel) to dazzle you.

Maccarone to defy the copycat's behavior is a slag! Because they completely did not consider consumer demand on the Internet.

Now talk about products, Maccarone said not only in the design of plagiarism, but also some plagiarism function and ideas. Demonstrating is such a "shanzhai", which has almost the same login function as Foursquare,gowalla,yelp and Facebook.

Gowalla and Foursquare are released almost simultaneously. Maccarone revealed to us: Denniscrowley based on the strong pressure of competitors, he is considering plagiarism gowalla positioning function. It is obvious that this function is excellent in the absence of a cottage, but at this time many startups are afraid of a cottage disrupting the market. This is what we're saying here today to keep more companies focused on customer needs, not your competitors.

Also talk about Yelp,maccarone said Yelp's new login feature is meaningless because it is not so much a social product as a comment community. And even if someone replies to my post, I do not want to know who he is, but also do not want to go shopping with him.

Facebook's ability to share your location is also a chicken, which is why adding such features can put you in an awkward position. Of course, not all products can add new features, but they need to be considered.

Plagiarism function ≠ good products

Maccarone says "Plagiarism does not create good products, and due to the lack of consideration of functional settings will only make the product worse." "There are already a lot of people who are not doing a good idea. Here are 5 sites that look similar, but do not include Pinterest:

Pinterest has been developing towards its goal: to provide users with random browsing to store other people sharing content. Moreover, Maccarone says the design is not necessarily effective in other applications unless it is completely plagiarized, which is why Pinterest is not copied.

Maccarone advice: The goal of a start-up enterprise should be to understand the needs of users, and provide a perfect service to meet users. Commitment to achieve this goal to make users satisfied.

The above ideas come from Danmaccarone.