Forget IP big hot "Super IP" to sell

Jump out of the super-IP of the solid-state range, seize a core, that is, the story changed, the scene changed, but the character is unchanged, the spirit of the world unchanged, the original world view unchanged.

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Wen/Zhang Shule

Published in "Zhuzhou daily" November 30 rooftop commentary edition

In the second half, in the network culture Circle, there is a noun because "the great return" this animated movie and the Big red-super IP. The so-called IP, looking at iffy, in fact, is the copyright, and super-IP, in fact, network literature in those such as "Ghost Blows", "tomb Grave Notes", "Why Sheng Xiao" and other big Hot network novel adaptation of the film and television works. This concept in a short period of time to leap Red, even a network of novel has not yet been written, has sold tens of millions of film and television adaptation fees. At the same time, the current scramble for IP has rushed out of the network culture Circle, "you at the same table", "Gardenia blossom" This kind of song has become a film, even the "Xinhua dictionary" has been squatting the right to adapt, do not know what the film is like.

Quite unexpectedly, at the Hunan Art Festival in early November, the first musical "Angel Choir" in Zhuzhou was such a super IP work. In addition to focusing on the theme of adolescent growth and the large number of cosplay, Conan, Scepter and other familiar two-dimensional cultural themes, the musical drama, which has attracted much attention at the festival, One of the core elements that is often selectively overlooked is that it is adapted from a novella that won the People's Literature prize and Yu Dafu's novel, "You Can make Lily grow."

In this sense, in fact, Zhuzhou has been keeping up with the main theme of the north and the cultural Circle, embarked on the super-IP "Broad Road" on. Wait! Will the super-IP be sold under the great heat?

According to Cat's Eye box office data, by the end of October, the 2015 Chinese film Box office hundred rankings, also on the box office 700 million, ranked 15 "nine layer Demon Tower" and the box office 300 million, ranked 34 "Why Sheng Simmer" two super IP only one.

Unprecedented stir, in exchange for the unprecedented indifference of the audience. Why do they fail? A spit point is a change, and it is also a key node for success. The positive example is "the return of the Holy Spirit" changed the artistic conception, so successful, negative examples such as adaptation from the "Ghost blows" of the "nine-storey demon Tower", from the original tomb-robbing small scene, into the special effect of playing strange escalation of the big melee, fans crazy spit groove.

In fact, this has not hit the point. "Angel Choir" is a novel adaptation, and from the text expression into a singing deduction, which is actually a re-creation, "The Return of the great" is from we are very familiar with the adaptation of the classics, in the novel to recreate a story, equivalent to the prequel, but also re-creation. themselves, they have jumped out of the super-IP of the solid-state range, but there is a core caught, that is, the story changed, the scene changed, but the character is unchanged, the spirit of the world unchanged, the original world view unchanged.

The success or failure of the super-IP, in fact, is to change the balance of the beam with the steady, test the writer's skills and actors acting. Suddenly think of another box office 1.2 billion of the big hot movie "Charlotte Trouble", it is also an IP drama, born out of the same name stage drama, from the director to the actor is basically the same, and this stage performance for 3 years, acting to the jokes have been honed the burden of maturity, the film will be emboldened full.

Perhaps, the local musical "Angel Choir" can try ...

Author Zhang Shule: zsl13973399819 book "Cross-border-the Internet era must first understand the big defeat"

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Forget IP big hot "Super IP" to sell