Fosun Guo Accurate copy of the bottom of the merger and acquisition of the explosive chain mystery

Almost at the same time as Chao and Jiangnan spring negotiations, Fosun International in the United States quietly bought 17 million shares, into its largest shareholder

Every journalist Cao Yuanyuan from Shanghai

Wave surging, just before the Sina acquisition of the media has not completely finished, there is a new force to join in.

Fosun International announced yesterday that the company from November 17 to December 22, the price of about 1.17 billion Hong Kong dollars to buy 17,267,078 of the United States depository shares in the media, as of December 22, Fosun International share of the media 13.3% of the equity. Fosun said that the investment and Sina acquisition of the public outdoor media is irrelevant, is a pure financial investment.

　To become the largest shareholder by stealth

Chao and Jiangnan Spring, the two men in Shanghai, the Lightning cooperation between the new media to achieve this year's biggest deal. Guo of Shanghai merchants also lonely, its Fosun international in one months through the two-tier market in the constant increase, as of December 22, a total of about 13.33% of the media share.

Public information shows that, as at September 30, in the main media holders of the majority of not more than 13%, that is, after the completion of the December 22 overweight, Fosun International may have become the first major shareholder of the media.

In combination with the media from November 17 to the current stock price trend, it is not difficult to find the smart Fosun International is in the media shares fell to the bottom of the market began to buy. After this, the share price of the media has been a rising trend.

Changjiang Delta Spring previously told the Daily Economic news, "We have completed [acquisitions] in a very short period of time, about two weeks." "and Fosun International Holdings in the media and become the first major shareholder of the time, but also described in the Jiangnan Spring Sina acquisition of the time is roughly in line with."

But for the acquisition, Hairong Media Vice President, press officer Ji-ji to "daily economic news" Frankly, "not clear about this matter." However, in terms of advertising business, the company and Fosun International did not have any cooperation. ”

　　Financial investment? Strategic shift?

Fosun International's announcement, "Daily economic news" link Fosun Group President Assistant, brand department general manager Sun June. For the company in 1 months or so time to buy the media, Sun June said, "the company's investment and Sina acquisition of the media has no relationship", "just pure financial investment", the company did not understand Sina and the media of the acquisition event.

Sun June also said that early in the takeover incident, the company began to focus on the new media industry. According to the public information, Fosun International core business includes pharmaceuticals, real estate, steel, mining, retail, financial services and strategic investment in six major areas. Will the company take this to enter the new media industry?

Sun June revealed that the company now has no plans in this regard. The company is only optimistic about the new media industry, the current focus on the media team, and that the plan to stimulate domestic demand for the outdoor media should have a good drive. He concluded that the combination of Sina and Fosun should produce synergies and look at two of the future.

The other side of the incident Sina did not comment on this, but to the "daily economic News" said: Fosun International acquisition and the current Sina and the division of the Business merger has no relationship, they bought the share of the shares belong to the company's strategic investment.

　　Three possibilities for Fosun's takeover

Fosun International, if it becomes the largest shareholder in the media, will it enter the management of Sina to open up another piece of heaven and earth?

Luebbe, the Internet expert, said, "Fosun International's acquisition of the media shares of the public has no impact on the acquisition of the media by Sina." Unless Sina is willing to Jiangnan spring or Fosun into the board. ”

Luebbe look to reporters rough calculate, Fosun International in the media 13.33% of the equity, if the issue after Sina, also can get about 5% of the equity, and in the previous, even master Sina 18% stake of Grand CEO Chen Tianqiao did not enter Sina board.

Luebbe 3 possibilities When outsiders are suspicious of Fosun's international investment goals:

One possibility: Fosun International does not know about the two transactions between the two. Out of the plan to enter the new media industry for the purpose of acquiring a share of the media, but did not think of the media to the main business to Sina.

Probably second: bullish on the business of the niche, thinking that its share price has been grossly undervalued and pure financial investment has been made.

Probably three: Fosun received news before Sina's takeover and said the two deals would push up share prices, leading to a short-term investment.

After the announcement, Fosun International's share price rose 0.81% to HK $2.50 and was once up to HK $2.56. At the same time, the shares of the media also rose slightly in the last trading day, closing at 9.59 U.S. dollars.