Four factors to design a addictive app

The answer to this question is much simpler than the old philosophical question. The answer is that no! will not have any effect. No matter how elegant the App is, how widespread it is, if no one is willing to download it, it is tantamount to not being there.

So, how to design products and apps, so that users are willing to use, participate in it?

　　The answer is habit.

First you must understand that not all products can be used by users. For a long time, many enterprises have increased traffic or visiting rates through email, SEO, advertising and other means. However, if users are to be "spontaneous" to return to the visitors without any advertising promotion, they must make the user a habit.

Today's Multi-Device world allows users to frequently access your products and apps, and then quickly develop habits and user involvement behind them in users ' minds.

Through research, I've found that products that can form user habits have a set of patterns, which I call the trap mode (Hook model) plus the bottom four stages: Trigger (Trigger), action, reward (reward), investment (investment). These four-stage factors exist in any product or App that is accustomed to life and is used without any hesitation.

　　Trigger (Trigger)

Triggers can be divided into two types: external triggers and internal triggers. An external trigger is like an App's Twitter notification, and an internal trigger is like a desire within you. For example, when you have nothing to do, you will open Facebook or ESPN channels.

and product designers should try to understand the user's internal trigger events, so as to build products to meet these needs. For example, you should be able to fill the grid below:

When users are ___, they will use my App or product.

The blank space is the internal trigger event you want to work on.

For example, users want to know that their campaign effort is productive, and will try to use Nike to digitally record the motion of the App. Over time the user will be the company's brand and life at a specific moment together, each campaign began, Nike's App is slowly restricting users.

　　Actions (Action)

If users can easily use your product, it is also a great help to develop habits. The more complex the design of the product and APP, the less habit of the user will be developed. Try to reduce the unnecessary login process, optimize UI and user experience, so that users can participate more easily.

You can't imagine using an App to bring out the instructions.

　　Rewards (reward)

Reward means that the user's internal triggers are met. If the user's internal trigger is for the sake of understanding tightness, the happy mood is his reward, if it is for curiosity, then he wants to get the answer of the expectation.

Reward the user for what he wants.

In this part of the product will be designed with variability and surprise factors, which will make the product more interesting and attract users to participate. For example, the Magic Tower, Dragon puzzle full of variables of the lottery, because this lottery is full of uncertainty and surprise factors, how many people hit a lot of money and time on this.

　　Investment (investment)

Finally, one of the factors that allows users to continue to use a product is a sense of investment. Spend 200 or 300 days playing games to get the archive, or the App that has accumulated 500 kilometers of running records, these valuable content makes users willing to continue to invest, and then develop habits.

As the longer it is used, the more valuable the content becomes, the more users will be inseparable.

　　The little Prince taught me the design idea?

Do you remember the Little Prince's fox? Through the daily fixed meeting time, slowly occupy the other side of the heart of a small seat, in fact, this also with the Nir Eyal Trap mode has the same. The focus is on how to effectively constrain your goals, and your goals can be users all over the world, or pre-set targets, or even girls who want to be chasing them.

I think the most successful thing in Taiwan is probably Facebook. How many portraits are the same as the operator, every day to open the responsibility of Facebook, think that only five minutes without looking at Facebook is not all right.

The habit of developing goals is the most important principle. Although this is a bit general, but one day when the user is completely restricted, using the spirit of the operator every day to use your products, you are successful.