Four innovative principles

Four innovative principles
 
Are innovators born or the day after tomorrow? Looking at Einstein, or Henry Ford or Steve Jobs, it seems that they are all talented, but there are also many people with the same qualifications, but they have little to do. From a deeper perspective, innovation seems to be more successful the day after tomorrow. The following four principles are for reference:
1. Thinking from an early age
Peter Drucker once wrote: "effective innovation starts from an early age, not magnificent ." He is right. Even if an idea is small, the value will be much greater than anything that is exaggerated and favored. Looking at any big company, without exception, is born ordinary or even humble. Microsoft has become the most valuable company in the world by focusing on the software business that was once seen by IBM as a chicken. Apple relies heavily on innovative Xerox technologies to shake the industry. One of the advantages of thinking from an early age is that you can stand up and fall behind, stand up, pat the dust, and try again. In the end, you will succeed. If you survive, you will be able to flourish.
2. Innovation is a combination
It is easy for us to think of innovator as a person standing on the top of the mountains alone. He will come down from the mountains and announce the revelation to the world, but the truth is, important breakthroughs usually come from the collection of knowledge in various fields. The discovery of genetics is a good example. In 1865, Gregor Mendel published a groundbreaking study on the genetic characteristics of petabytes, but it was not until half a century later that this concept was combined with Darwin's theory of natural selection, as a result, it has created a flood of innovations in medicine and science. A closer example is Apple's ecosystem. When Steve Jobs launched his iPod, the market was already filled with various digital music players, but he bundled his iPod and iTunes together to make the content easier to get and more in line with the interests of music companies. Then, he added iPhone, iPad and other products to this combination, creating more combinations and more value.
3. Passion and perseverance are the key
The problem with grouping is that it takes a long time to find the correct combination. Larry Page and Sergei Brin combine academic reference systems and computer technology to develop the world's best search engine. However, they had not met the overture business model until a few years later and found a profitable combination. It is not uncommon to find a successful kangzhuang avenue after a few years of exploration in the wilderness. Sony was initially a failed rice cooker manufacturer. HP initially made some strange gadgets, such as automatic toilet flushing devices and machines that shake the body to help people lose weight. In a recent interview, Jeff Bezos stressed the importance of perseverance and perseverance in Amazon's success. "We are far-sighted and more flexible in detail," he said. We will not give up easily ."
Most of the time, what looks like a shining thing is actually made after years of failure.
4. 70/20/10 rule
Professor kastelle provides a feasible solution for allocating innovative resources, as shown in the following table:
 
-We need to put 70% of our innovation efforts on making money from competitors.
-20% of innovation efforts should be put on earning others' money (usually customers or suppliers)
-We need to put 10% of our innovation efforts on creating new and cool things.