Four quotes Guide 2007 entrepreneurship direction

Quote 1: highlight the exclusive market
It is undeniable that the current consumption is constantly upgrading, and the basic demands for eating, dressing, and communication have never changed. However, revealing personality is already a new mainstream and demanding consumer. Business opportunities are also attached to providing "personalized choices.

With the maturity of the market environment and the intensification of competition, the space for traditional retail is very limited, and the popular "follow-up entrepreneurship" a few years ago has little market. Only in the pursuit of individuality can a store attract customers' discerning eyes. Only with distinctive personalization can your store stand out from the brutal competition, while reducing competition, it also opens up space for development.

The concept of a personalized store originated in the United States and is popular in Japan, meaning a store with unique style, more professional, and distinctive creativity. Currently, in the domestic market, there are two types of personalization concepts. One is commodity personalization, which mainly aims to seize the characteristics of consumers seeking for new changes, and advertise alternative and fashionable products, provide unique personalized products, such as customized dresses and hand-painted leather goods once reported in this publication. The other is personalized shops, such as Starbucks, which emphasizes the coffee culture, and implicate products that provide exquisite household products, these unique stores start with a cultural philosophy to win the consumer's sense of identity.

Based on the two concepts, there are roughly two personalized entrepreneurial models worth learning in 2006.

First of all, DIY stores are a special form that has seen a better trend in recent years. From pottery bars, silver bars, paper bars, floral bars, and so on, DIY has penetrated into all aspects of life. Unlike general stores, these small manual workshops advocate the new consumption concept of "Do It Yourself" and even "Enjoy it yourself". The selling point is not the product itself, but the product production process, this is what attracts people and is also the main source of profit, which leaves a lot of room for creative development.

Secondly, it is mainly based on personalized products, such as specialized posters and party supplies monopoly, to provide products with unique and creative features, to meet the needs of some consumers who pursue personal style and taste. Although personalized products must be distinctive, they are not just Unconventional. Their definitions are partially similar to commodities in the niche market. It is particularly important to grasp the criteria of uniqueness and practicality.

It should be noted that, taking the personalized route requires entrepreneurs to have unique ideas and tastes, have full foresight and expectations on the prospects of entrepreneurial projects, and in the process of material selection, purchase, and sales, be sure to keep the uniqueness of originality. In addition, the general risk of personalized projects is that the time limit is not long. When the personality is no longer personalized, entrepreneurs should take the initiative to make quick adjustments. It is a major means to increase technical barriers and reduce business opportunities.