Four steps to understand how stationmaster evaluates the competition of key words

Network optimization first need to determine the site keyword, but now the key words as long as a bit of the hot almost all of the opponents occupy, want to find a less competitive keyword has been very difficult. There is no other way to this webmaster, only to be difficult. If the keyword competition is too intense, personal webmaster should learn to give up, choose some competition is not so intense, but for most stationmaster, how to judge the competitiveness of the keyword does not seem to have a standard concept, may be more just reference Baidu index simple analysis. If the competitiveness of the keyword can not have a detailed understanding of their own to master the effect of optimization is actually the most difficult. Thunder fans today mainly share with you how to evaluate the competitiveness of keywords.

　　Number of related results pages

Evaluation of a keyword competition, first of all need to query the key words related to the number of search results, in general, included in the 3 million below the competition degree of small, 3 million to 5 million is medium, more than 5 million of the high degree of competition. So when we evaluate the competitiveness of our keywords, we can analyze them. For example, like the latest movie this keyword, query its relevant search page is how much, as shown:

　　

The image shows the latest movie this keyword related search page is more than 28 million, so you can easily see that the keyword competition is not low. So, webmaster evaluation of the competitiveness of keywords, the first step is to query this keyword related search page, if more than 10 million, then from the surface can be seen that the keyword competition is not small oh.

　Second, the number of keyword bid promotion

When we evaluate the keyword competition, the most direct way is to see the key words of the bid promotion number, such as weight loss drugs this keyword, we query its bid to promote how many, as shown:

　　

The figure shows that the number of its bid promotion is four, plus a Baidu encyclopedia, then said that even if you optimize the first page of this keyword can only be ranked in the fourth to fifth place, and according to user click Data show that the key words flow mainly in the top three, so that for the total number of bid promotion more than four, Such a keyword on the one hand that it has the optimization value, on the other hand, because there is optimization value, so the competition is very fierce, after all, the webmaster want to optimize some of the value of the key words to quickly get effect. Therefore, in general, as long as there is a bid to promote the keyword its competitiveness will not be very small, the webmaster to choose the time to think more about their own ability.

third, the flow of key words

A keyword of how competitive, which look at the keyword whether there is natural flow, the quantity of traffic is not large, the flow is stable. and for the Webmaster Evaluation keyword competition, through Baidu Index query the keyword flow size, here special reminder, see keyword flow don't only see within one months, the reason is to avoid people to brush out the keyword flow and cheated. At least for half a year. Let's give an example to illustrate, such as Thunder fans use SEO training this keyword as an evaluation object, query its natural flow, as shown:

　　

As shown in the figure, this keyword its natural flow of six months is still stable, so you can avoid being artificially brushed out of the flow of deception. Generally speaking, this kind of targeted marketing keyword natural flow in more than 100 can be regarded as a relatively large competition, of course, different industry keyword flow to judge the standard of competition is not the same, you need to know your own industry to do.

　　Top number of top-level domains in the first ranking

Do a good job in front of three steps, the last is to analyze the keyword in the home page ranking of the number of opponents, here we all know, site optimization, use the home page ranking will make it difficult to surpass the opponent, because the weight of the home page is the highest in the whole station. Then we evaluate the competitiveness of keywords, you can search for this keyword in the home page ranking top domain name optimization of a few, or take the new movie this keyword as an example, then we query the new movie this keyword in the home page ranking status, as shown:

　　

For the first Baidu video we ignore it, cause you know. The figure is too big, Thunder fans on a small part of it, which is the top ranking site are top-level domain names are all top-level domain names, that is to say that the keyword competition is very fierce, after all, to surpass the top-level domain name optimization of the rival site, in fact, can be beyond the odds is very slim, so, Thunder fan suggested if the home page rankings are all top-level domain names, then the individual stationmaster to learn to give up, after all, with such a site competition to spend the energy and time are double, can be said to be a protracted war, personal webmaster should not be so good patience to wait it.

Finally, the Thunder Fan (www.xunleimi.com) summed up: for the webmaster Evaluation keyword Competition, do not simply rely on Baidu Index and a few query types of tools on the frivolous to the competitiveness of the keyword next fuzzy definition, after all Webmaster query tool is only through the keyword flow to determine, In fact, this is only a factor to evaluate the competitiveness of keywords, to comprehensively assess the competitiveness of the keywords need to synthesize all aspects of the analysis of factors, this is the most accurate evaluation of the keyword competition degree method. This article mentioned here, by the Thunder Fan original submission, reproduced please specify, thank you!