Free Apscience Analysis: Pay attention to user behavior analysis

Article Description: Apsalar: Pay attention to user behavior analysis to make money.

In the past, terminology such as group research and funnel analysis was used only in medical statistics and hard core sales companies.

Now these terms, along with other jargon (such as K-Factor and whale), are being used in the mobile gaming industry.

"It's a very competitive market," he said. What you need is more than just downloading, "says Michael Oiknine, CEO of Apsalar, a mobile business consulting management firm.

Tracking and analysis

Apsalar's founders, who created a behavioral tracking system and made it available to customers using Web pages, now want to teach mobile developers two solutions.

The most direct is the free apscience analysis. Apscience is a cross application solution that can be embedded directly in the SDK or via API access.

The real secret weapon is the charge Aptimiser, it can optimize the user management way.

"User management is the key," Oiknine explains. You need to always focus on your users. If you want to make money from them, you have to get them back to your game on a regular basis. ”

Inspire and track

The above two sets of programs are based on the user behavior concerns. Apsalar the two sets of solutions by analyzing the dating (or the analysis of a particular population).

Dating was invented in the field of medicine to track changes in the overall population over time, such as heart disease. In mobile games, the dating analysis is used to count players ' behavior within the game, such as upgrades or application purchases, as well as encounters with promotional walls or click ads. The Apsalar technology developers can set arbitrary tracking events that they want.

In this way, developers can track the behavior of specific player group games and compare them to different types of players when a new or new version is released. Because Apsalar has the feature of cross game tracking, developers can track the behavior of players in multiple games.

"The purpose of our behavioral tracking system is to enable developers to optimize the gaming experience for different user groups," he said. So if there is a ' whale ' in the developer's game A, then the developer can have a different way of ' fishing ' in game B, such as offering him a more favorable purchase price for the game, Oiknine says.

Of course, to avoid privacy issues, all users ' data is anonymous.

Three-layer Cake

Oiknine says the core competency of Apsalar is the ability to track user behavior in a comprehensive way, including everything from play to revenue.

"We provide developers with three levels of analysis, identifying users, tracking users, and tracking revenue," Oiknine said. A comprehensive analysis of the three results is far better than capturing the total number of players at each level. ”

In the company's latest player participation Index and income analysis platform, these three methods of comprehensive analysis have been further strengthened.

Player participation in index analysis allows developers to track all events in the game, while revenue analysis informs developers of the causal relationship. This allows the developer to optimize the game to get a higher income.

Because developers can create and track any event in the game through the platform, they can trace it back. Can even peek at the same game players from the 2 level up to level 3 after the change in behavior.

Virtual Economic management

"Managing virtual currencies is particularly important," says Oiknine. "Virtual money management is the first in the MMOG (large multiplayer real-time online game). Games such as "World of Warcraft" and "EVE Online" have their own economists.

"These games have their own small economies that can be caught up in inflation or deflation. These are likely to have an impact on the player's game schedule or on the cost of the game, "Oiknine explained.

All this can explain how quickly things have changed in the industry. The importance of game design is no longer higher than the game distribution, now the important thing in the game industry is the continuous optimization of design and economic management.

As Oiknine said, "The dating analysis has been popularized." "If you don't know what he's talking about, it's time to recharge it," he said.