Free tools for collecting Website user behavior

I think many websites are implicitly exploring Website user behavior. From this data, we can find that user behavior is very different from our imagination. Qianniu said, "users' daily interactions produce four types of key data: mouse movement track, link click distribution, page browsing stream, and page stay time ". How are these four types of data collected?

Let's talk about the two items that are most easily collected-page views and page stay times. If you have used Google Analytics, you will not be unfamiliar with them. The system will provide detailed data, which is enough for your analysis. You can also use GA to calculate the bounce rate and exit rate, and set the target to calculate the conversion rate of the target and other data to help you analyze user behavior.

Let's talk about the link click distribution. Ga provides a website coverage chart to collect statistics on the links on the page, but it is not intuitive, in addition, GA will not record the mouse clicking behavior without links. Here we will introduce crazyegg.com, which can record all mouse clicks and generate heatmap, so that you can see click hot zones intuitively. However, we regret that there is no free trial now, but the previously registered account can continue the free trial.

Finally, let's talk about moving the mouse track. The previous practice was to use screen recording software to record user operations, but this is not called "implicit mining". Here we will introduce userfly.com and embed it into Js.CodeYou can play back the user's mouse movement track on the page just like playing a video. Clicktale is also good.

So far, the key data of the four types of user behavior can be counted through simple JS Code!

 

From: http://seanyuan.cn/blog/article.asp? Id = 232