Friends League launches "Data Factory" run-up developer, "user ratings" and "micro-community" debut

Today, the alliance launched a new strategy, "Friends of the Data Factory" and data products "user ratings". More than 500 developers in the industry have witnessed this moment together with us. Here, thank you for your support! At the same time, we want to share our latest dynamic with all our allies.

What value does "Data Factory" bring to developers?

Friend Alliance Senior Technical director Ye Shi introduced the "Data Factory" operation process, its mining system is built in the open-source big data processing platform, through equipment identification, behavioral analysis, equipment rating and other means, day and night to the near 1 billion mobile device data mining and analysis, output including user attribute tags, user interest tags, user location Multiple data outcomes, including POI and mobile device identification systems.

These data mining results will not only be used in Friends ' own products, as the "Data Workshop" released, AU will open more data mining results, provide the corresponding data products, and support data seamlessly into the developer APP business logic and operation system, to help developers more granular operations.

"User Ratings": A quantitative evaluation system for end-device value

Friends League also released the first product of the Data Factory, "user Rating". It is essentially a quantitative evaluation system of equipment information pretreatment + equipment value.

Why does the Friend League launch "user Rating"? In fact, for mobile practitioners, how to quickly and comprehensively assess the value of equipment, users, has always been a problem. False equipment and brush volume behavior is not easy to evaluate, user behavior can not cross-analysis across the App, and so on, many businesses due to lack of depth of data participation and difficult to carry out implementation.

The Friend League "user Rating" combines device hardware information, traffic information, APP usage behavior, user interest tag data, and the characteristic algorithmic design that fits the business scene, to measure the risk situation of the equipment and the value of the app in a quantitative way. Imagine a usage scenario: when the developer uploads the device ID of the APP's end user, the AU Data Factory can return statistics such as the distribution of interest tags, geographical distribution, etc. of these devices.

Is the data dimension of "user ratings" rich enough? Friends of the league said that the current data dimensions across the mobile internet dimensions, covering 20 vertical areas, more than 400 user interest tags, from the consumer power, activity, behavioral preferences, user attributes in several aspects of the end-user comprehensive assessment, can help developers understand the user's past history and behavior characteristics, In order to make more correct decisions in the process of operation promotion, such as improving the accuracy of message push, or more accurate evaluation of the effectiveness of channel promotion.

"Friends Alliance Micro-Community": Community solutions within exclusive apps

In addition to the data-tier service, AU has pioneered the app community product in app social direction, the "Friends Alliance Micro Community".

Lu Yiyuan, senior technology manager at Friends League, said, functionally speaking, "Friends Alliance Micro Community" similar to the Micro blog in the app, is a dedicated Community system within the application. Within this community, users are focused on their own flow of information by focusing on topics and people they are interested in, with a high degree of focus that is not disturbed by the chaotic message. Users can also communicate on a variety of topics, like, forward, or comment on content of interest.

From an APP operation perspective, developers can use "micro-community" to publish activities, or to match different scenarios for message push, can significantly improve user activity and retention rate.

In terms of product morphology, the "Friends Alliance Micro Community" is both an SDK and a standalone app, and no app developer can export and generate a standalone community app with a single click to run directly online. In addition, the "Friends Alliance Micro-Community" SDK Open source code, support developers according to their own needs for deep customization. The product was opened on the day of the release of the application, the reporter saw a lot of information, tools, services, such as service developers fill out the application form.

In addition to the above new products, friends of the "one-stop solution" has also done a comprehensive upgrade, statistical analysis (including game statistics and analysis), message push, Friends of the index, etc. to varying degrees of functional updates. Friends Alliance Vice President Jiao Yue also released the latest business data, the friend Alliance covers more than 900 million terminal equipment, mobile developer 150,000, covering the App volume of 420,000.

"User ratings" and "micro-community" debut at the "Data Factory" run-up developer by the

Friends League