From competitive advertising to through-train promotion from network to mobile marketing

----The teacher to talk about the upgrade of Network Marketing course

Introduction: March 2013, the million MA Passenger Network Marketing curriculum upgrade, in the new curriculum system, integrated into the shop operation, E-commerce and mobile marketing, and many other content, more systematic professional. The following is a course upgrade interview for the Million-Mary courses:

Third Module lecturer Liu Yongju

Q: Search engine marketing and Taobao through-train promotion is what kind of marketing method?

A: Search engine marketing is a search engine for the portal to the Web site as a marketing platform marketing methods. It is generally based on clicks to calculate advertising costs. Taobao through train is Taobao for the vast number of sellers tailored a promotional tool. Mainly through the establishment and promotion of baby-related keywords to obtain traffic, in accordance with the number of traffic (clicks) to pay for the baby's precision promotion. The two link between them is the PPC ads that are paid for by clicking.

Q: Mobile advertising (such as Baidu Competitive mobile marketing) should be how to put it? What's the trick?

A: Baidu mobile search to promote the operation is probably a few steps:

(1) Open multi-equipment promotion management

(2) Choose to put the device

(3) Configure the phone number

(4) Configure app

The main skills are: equipment selection, material preparation, website effect, effect monitoring, the use of mobile phone advisory functions

Q: Data is a very important part of marketing, so what is the purpose of the search engine data analysis?

A: Search engine marketing data analysis is the main purpose is to monitor the search for the promotion of data and through detailed analysis for the next search and promotion work to put forward guidance suggestions and direction.

Q: SEM search engine and SEO have what difference and different!

A: In the domestic SEO refers to the search engine optimization, SEM only refers to the narrow sense of the search engine marketing is the search engine PPC ads. SEM in foreign countries refers to the broad sense of search engine marketing including SEO and search engine PPC ads.

Module Four lecturer Yang Tao

Q: Network Promotion This course has been upgraded, you feel that after the upgrade of the course and the previous courses compared to the advantages of where!

Answer: The actual combat and operability is stronger, strengthened the key content, added the new content, put some useless to remove.

Q: In the Network Marketing upgrade course has increased the electric network marketing, that Yang teacher you think the network promotion and electric dealer whole NET marketing difference is what!

A: Network promotion of the same way can also be used in E-commerce, but E-commerce Network marketing and product and the Electronic business platform, we have more bias to the promotion of the site, now added to the promotion of the electric business platform.

Q: There are a lot of companies using micro-letter to sell their products, our curriculum also joined the micro-credit marketing, learning the value of micro-letter Marketing!

A: Micro-letter is the future of mobile Internet is an important portal, is a very user management system and data marketing platform, learning micro-letter for us to make good customer control accumulation and occupation of the future market is very serious.

Attachment: The Million Mary Course Introduction: Http://www.imakecollege.com/kecheng/tixi