From elephant condoms to supertables

Yesterday, I attended the sharing meeting of the "elephant" condom team in the Internet entrepreneurship circle in the pop-up cafe next to the office. Every time I see excellent innovative products, I always think of super tables.

Traditional products such as condoms are almost the same. The main difference between different brands of condoms is that the product quality is good and poor.

However, when Internet thinking comes, the condom industry is about to be overturned, just as Excel is about to be overturned by a super table.

What should I do? How can we innovate a traditional product like condoms? One of the secrets of Internet entrepreneurship is to find pain points for users. Does the traditional condom have "User pain points? Yes!

Pain Point 1: Find an unopened cover and find the narrow and transparent seal. It's hard!

Pain Point 2: When a man is doing a good job, take out the product and then... Which one is positive? Worried... Turning it over. No, turning it back seems wrong...

In the face of such a pain point, even the dulleshibond man is blind. I think it's incredible now. Can such a large company solve these two pain points?

I know why it is not solved. Because: In the face of the shortcomings of traditional products, even very successful companies may not be concerned. The bigger reason is that it has been very successful. Why should it be changed?

Therefore, Excel is almost synonymous with workbooks. Because it is too successful, Microsoft will not truly innovate completely. What each new version can do is to add more menus and buttons.

Now it seems that to make good use of Excel, you need a hundred pages of books, and even participate in training courses, users do not think anything. Microsoft will not change.

In addition to the high learning cost, I can also cite dozens of Excel shortcomings, all of which were forced to accept by the past users. Because there is no better replacement.

However, in the Internet thinking age, this is incredibly unacceptable. In the face of such a large user pain point (ultra-high learning costs), only the emergence of the subversive, can be completely solved.

Back to the condom case, the "elephant" solved the pain points of distinguishing the front and back and tearing the box. This product promotes "second-to-second" and "single-handed split ". In fact, as long as you think of "can solve", you will be able to find a solution. For details, refer to its website.

As an innovative product, solving "User pain points" is only the starting point. However, to maintain a sense of innovation, we can develop more innovative ideas. For example, the "elephant" innovatively designed a blue box, even if I put it on the work desk, I am not embarrassed; I also provide accessories, such as a hacker (why? Is it used to decide who is below? If this is the case, it's so fun), the elegant "post-event" bag-to-bag.

This shows that the user experience of the product must be complete and consistent, rather than separated points.

But don't forget that solving the "pain points" is a tipping point, but its core function is fundamental. For example, if the cover is prone to rupture or is not lubricated enough, all product advantages are of no value. For example, a budget hotel, such as hanting, has the advantages of surfing the Internet and low price. However, if the bed is not clean, there is no value for any advantage. Of course, they have completed a complete user experience process.

As for our product Super table, as an innovative data collaboration tool, in addition to solving the pain points of "high learning cost in Excel, as the "input" of basic functions, the user experience must also be excellent (not enough yet ). Data structure, collaboration, and sharing are the advantages of Excel. As long as you maintain the spirit of innovation, you will find that there are too many shortcomings in Excel products that have been better solved on the Super table.

To sum up, solving the "user pain points" is a tipping point, and the core function of the product is the foundation of the column. A complete and good user experience process can stand out in the competition. The three are indispensable.

Super table: cloud data collaboration platform: www.domypp.com