From function to experience, the sublimation journey of home appliance products

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Before the third industrial Revolution, which was represented by computer, traditional production and manufacturing had been improved, but the production level had not changed in essence, and the traditional manufacturing and manufacturing had undergone an essential change after the information wave swept through. However, with the increasingly subtle changes in the Internet and information technology, while the traditional mode of production has ushered in a change, but also smelling the market crisis, such as mass production of products produced by the phenomenon of the same, is making more and more emerging human and trend of a family feel the aesthetic fatigue.

sublimation of Home appliance products: The market is in the moment of change

All foreign exchange will be completed on November 2 platform experience upgrade, the platform features of this upgrade is mainly to provide users with a variety of personalized customized solutions, such as users in addition to the Disney image customized in the refrigerator, Meng Meng White, the classic Mickey will be able to enter the user's home, for users to create a fairy kingdom. And for the user with alternative needs, Haier's foreign exchange also provides a different way of personalized solutions, as a personal home appliance customization Assistant, the first step in the personal customization of home appliances.

Industry 4.0 Creates change: How does home appliance products sublimate?

Innovation can drive the development of the industry under the premise that technology can be realized.

If the past three times the Industrial revolution was based on innovative information technology, then the custom-made personality may be called the 4.0 era of the Industrial Revolution. By adjusting and changing users ' cognition, the company can achieve new heights in brand reputation and diffusion influence, and this change also means sublimation for the enterprise itself.

Home appliance Products competition is fierce in the future, differentiation is the key to sublimation

in the current market environment, personalized customization can enhance the competitiveness of manufacturers, more and more manufacturers in the follow-up process will inevitably be based on personalized service differentiated approach as the enterprise strategy. Haier, as the leader of China's home appliance manufacturing industry, has taken the lead in offering personalized service through the introduction of foreign exchange, has made its reputation, reputation and social image of the new steps, with this differentiation in depth, it will be expected to leap to higher competitive heights.

Haier provides consumers with water heaters not only the conventional hot water function, but also through the original patented intelligent Wind system test to keep the temperature constant temperature, while still able to withstand external wind interference and attack. In addition, Haier released the high-level special series of gas water heaters also equipped with ultra-low water pressure start-up system and intelligent lower-pressure start technology, for high-rise residential waters to depress the problem of easy to provide a solution, so that these users can be from the details of the Haier products to appreciate the details and thoughtful.

The next era of competition, may no longer be a single technology competition, is not the traditional patent competition, but not the past production and manufacturing competition, perhaps through the differentiated service market and the user's way, is the future of the alternative survival of home appliance products.

Zhu Yi;: Izhuyi; No.: Zhuyiweixin

From function to experience, the sublimation journey of home appliance products