From micro-letter 5.0 to speculate on the design of micro-letters

The structure of ⒈ software is clear and reasonable.

"Micro-letter", "Address Book" "Discovery", "I" these four modules is exactly the entire app each big function clear division.

① Chat list named "micro-letter" in line with the cognitive, basic if you use, it will not be ambiguous, if the "message" (MO), "dialogue" (rice chat) can be named, but the advantage of "micro-letter" naming is not ambiguous at the same time, with the user's use, imperceptibly deepen the user's impression of micro-letter, So that the user will firmly remember the word "micro-letter", small details on the establishment of the brand will have a far-reaching impact.

② "Address Book" This name, as the name suggests, the same.

③ "Circle of Friends", "sweep", "Shake", "nearby people", "Drifting Bottle", "Game Center" These major functions if you want to name a module, how would you name it? Micro-Credit the "discovery" of these two words, can only say that relaxation has degree, just right. As long as the language level is not bad to a certain extent, you should be able to understand that these features have found attributes, so it can be just right to the "discovery" of the module. So when you want to "shake", you actually have to "find" it.

④ "I", the most direct understanding is that the personal data will be inside, including albums, micro-letter is also done, but if the use of "personal data", "Personal Information", "personal", "self", "my Information" and so on to name it? Of course, as long as you are not afraid of the user too wordy.

In addition, in terms of quantity, divided into 4 modules is just right, if less than 3, first, the bottom column will appear sparse and empty, second, with the current 4 modules, for example, any two modules of the merger will make the merged module appears too bloated, increase the user's cognitive difficulty. If more than 4, such as Sina Weibo and Mo Mo, it will appear a bit complicated.

⒉ interface Simple and steadfast:

① interface performance without extra shaking, in addition to the "Circle of Friends" need to pull down the interface refresh, the other interface has no pull effect, very practical feeling. But similar software such as rice chat, MO in the need to pull the effect of the place is also adopted a pull effect, the interface will give people a frivolous, floating feeling, interested readers can carefully to experience the contrast between these two different feelings.

② "Discovery" and "I" modules in the functional items, looks more exquisite compact, with a small color icon, and one or two one or two separate, look at a glance, not to create a messy feeling. The image below shows the "discovery" module of the micro-letter in contrast to the "more" modules of the meter chat. As you can see, the function of the rice chat is designed to be quite large, all of the features almost fill the screen, looking at the time need to turn the field of view, a little hard; at the same time, the icon color is only a single blue, the distinction is not high, in addition, the middle part of the functional items more than 3, it seems to feel the same difficulty.

⒊ priority is clear:

If you use the "micro-letter", "Address Book", "Discovery", "I" modules in the functions, such as friends or sweep, click the Mobile Home button to return to the desktop, and then open the software, you will return to the original operation of the event, but if the event has not yet been manipulated, then return to the "micro-letter" module, I think that this is a priority aspect of the consideration, did not enter the event, "micro-letter" Plate priority is the highest, after entering an event, the current event priority is the highest.

⒋ does not use sliding sidebar effects:

Do not use the current interface design of the popular sliding side bar effect, presumably many people will say that the sliding side bar conforms to hand-type operation, ergonomics, but I would like to say "practice is the only Test of truth." Used to know, take easy letter, canceled the foreground display of the menu, but placed it in the slide after the main screen left side bar, and the corresponding right side of the sidebar is set as the contact module. This "anti-human" design logic in the experience is quite poor, first of the sidebar, two interface together, a word: ugly. Also, is the position is blurred, often will appear does not know oneself is in which function module the situation, simultaneously cannot withstand "the play", acts the frequency which the user moves. For example, there is no updated friends, the main screen is not visible, only to pull out the left side of the sidebar, can be informed of information, mobile applications are extremely taboo "unknown drive", that is-the designer should let the user each action has a clear purpose to perceive, otherwise users can easily produce fatigue. There is another point is that the side of the software to destroy the overall perception of the user want to see the whole world, micro-letter directly to you is a "map of the World", and the use of the side bar of the letter is to the map to tear into a few pieces again to the user, with natural discomfort Finally, the micro-letter does not use the sliding sidebar effect, but you will feel

Is it inconvenient to use it?

⒌ No news bounce window:

To minimalism, not to cross borders, to protect privacy. This way you can understand the micro-letter as a treasure box, but if you want to see, use the inside of the baby, you have to do it yourself to open the chest, otherwise the contents of the box will not run out casually, and open the chest just need a finger. Then more practical meaning is based on not "harassment" users, while taking into account privacy, how to say it, because sometimes this situation, others watch you play mobile phone, suddenly a text window, others may see your message, so some privacy is known.

⒍ Friend Circle Message reminder:

To minimalism, do not cross the line and catch big fish for long haul. Do not like micro-blog Phone top bar reminders, sound reminders, just in the "Circle of Friends" module appears to remind the red dot, compare instant chat with desktop reminders, say, first friend Circle priority is less than real-time chat, so do not use voice, the top bar to remind you can eliminate the "circle of Friends" for users "disturb", in addition, Do not know like to use the "Circle of Friends" users have no such use feelings, anyway, I have, because there is no mobile desktop reminders, you will often open the micro-letter to see if there is a friend circle reminder has not been handled. This is like your mobile phone may need to call, answer the phone and so on, so you must always keep the phone on the truth of the boot. In addition, you enter the micro-letter to see "Circle of Friends", but generally you do not just play the "Circle of Friends" on the go, many times you will also look at the subscription number, to which friends send a message or hit the plane. And this is like we were going to the supermarket is to buy a thing, but often the last stroll through the supermarket, you have a large bag of small bags, buy a lot of other things like that. Such small details are enough to improve the user's stickiness to a certain extent and increase the user's active degree.

Conclusion: micro-letter can be quite popular, there is a certain truth, in addition to providing a new way of communication, Tencent strong channel support, it in the design of the details of the performance is also not sloppy, or even to achieve the degree of excellence.