From the change of Baidu search results URL to see the road of future optimization

After a big round of Baidu K station after the storm, Baidu recently did not big movement, which let us stationmaster a little relieved, but the careful webmaster can still find that Baidu is still a bit small changes. Usually search for some key words, in the results, research opponents of the site, I prefer directly in Baidu's search results to copy its link address, however, recently I found that this method does not work, directly copy the link address is a pile of letters plus numbers, not Baidu search results of the site's real address, This makes me very curious, had to study carefully what is behind such changes, what are the clues to our future optimization path?

The following results are the author's personal point of view, specifically to share out to everyone, I hope that we pay attention to this change, together to study:

First look at the author Baidu "Nanchang Stomach disease Hospital" after the Baidu first name of the website address (copy link address obtained):

　　

is obviously a bunch of messy code, the only thing we can know is Baidu's address.

Then look at the results of Google and 360 search (same is the copy link get):

　　

360 Search Results

　　

Google search results

It is obvious that they all have a common feature of their URLs plus a pair of code.

As for Baidu and 360 when the search results to tamper with, I do not know the specific date, but certainly not too early. So why should Baidu make such a change in its own search results?

To analyze the reasons for the changes in Baidu, still have to start from 360 and Google, as we all know, Google has withdrawn from the Chinese market for some time, Baidu in the domestic search industry when the boss N long, but before Google quit the Chinese market, Baidu has been its younger brother, many aspects are in imitation of Google's marketing model. Google announced in early September this year that it had changed the way its search results were presented and described it as one of the most important innovations in the company's 12-year history.

Google itself has made a major change in what it calls the search results presentation, which is reflected in the search results address. Baidu should also be changed in the following, Google's change is the search for users in the input, will see Google sent back to the top results, which will highlight the results of the company before the search. A Google spokeswoman said: by highlighting the top results of the rankings, this change will have an important knock-on effect on any company with a higher ranking of search results by so-called "search engine optimization".

We can google this update intent to directly apply to Baidu, it is obvious that Baidu will further enhance the user experience, from the search results to improve is also a good choice.

So why do you want to change from the Web site? Personal analysis thinks there are two reasons to be more reliable:

1th is the enmity between Baidu and 360, "3B war" after the start, Baidu Small tune is constantly, are targeted at 360 of the search, anecdotal rumors 360 Baidu search results, but Baidu has been suffering from no evidence, powerless, only to change their own way of rendering the search results, Observe 360 changes to see if the other person is "stealing". But is this the right time to be effective? Personally think that there is no effect, 360 of the search results have also been adjusted, the code is much less than Baidu, Baidu has no reliable evidence to prove that 360 copy their search results, this shows that the future of Baidu and 360 of the war will continue, we remain on the sidelines!

The 2nd is that Baidu is making adjustments to the user experience, all along, some unscrupulous webmaster use Baidu loophole to do the ranking, brush ranking software is one of them, it is the use of Baidu in the ranking results cited the characteristics of the user PV, artificial manufacturing false PV, so as to get a good ranking, Baidu This change is hidden the search results of the Web site, the same time paragraph search results URL code is not the same, the following figure:

　　

The specific mechanism we do not know, but I believe that the traditional brush ranking method, after the adjustment of Baidu, certainly no big effect.

In fact, no matter what circumstances lead to Baidu's search results URL changes, but Baidu's starting point is good, enhance the user experience degree.

Baidu search results from this site changes to see the future optimization of the road, I think as rely on Baidu life of the vast number of webmaster, in the next optimization on the road, we do little tricks, in strict accordance with the recommendations of Baidu to rationally optimize their site, do not do mutual brush, black hat means, buy black chain ... These outdated cheating means to improve their ranking, from the perspective of improving the user experience, the station more customers like the article, stand outside to do reasonable promotion, adhere to adhere to, Baidu will not abandon you! Because: you are working for the user experience!

Article Editor by Nanchang Gastrointestinal Inspection http://www.86818330.com/Exclusive compilation, reprint do not delete source address!