From the development of chinahtml to see the key to the development of personal website _ website operation

A positioning aspect

1. Clear objectives.

Clear goals are mostly in the planning of the site when the idea to come over, and most of them have a very "great" goal. But whether these goals are reasonable or not is really clear and requires careful investigation, inference, and planning.  Just like many small companies, engaged in a timely chat tool to want to become the second QQ, engaged in a business-to-business E-commerce site like more than Alibaba. All of these ambitious goals are not clear.

2. The personality of the website.

If the site culture and corporate culture, it is even easier to understand. Because there is "network no second" said, so do the site, it is best to find a good opening point, so that it has its own unique things, have their own personality. In this way, it will be easier to achieve rapid development. In addition, even if there is no vacancy, want to do an industry better, then must have their own concept, let themselves and other different. This kind of personality can be embodied in many aspects, such as content, art, thought, mode of operation and so on.

3. A clear idea of development.

Many sites are all of a sudden put their own very large, but the operation is due to lack of strength and into the swamp, which is very shallow people to practice "big move" like, it is easy to go mad. Therefore, a website wants to develop quickly, in the beginning of time do not greedy content and full. But should do have their own characteristics, so that their personality to attract their own needs of the group. In this way, the beginning cost is not big, the operation is relatively easy to do a lot of, and then with the development of 1.1 points add content, let oneself really big up.

4. A clear point of profit.

Do the site, most of it is to make money, then before doing in the consideration of how the rapid development of it, such as considering how it to profit, how to profit, these profit models can be well implemented. A few years ago, there were many sites that were angry and unprofitable and turned off.

The second movement does the aspect

1. How to Promote

Website promotion aspect, although the domestic has the professional personal studio, the company and so on. Have to do search engine registration, have to do email marketing, have to do network advertising agents, have to do the site diagnostics, there is a special write soft text. Do not have the strength of the site can learn this aspect of their skills, but mostly do more one-sided and not mature. The strength of the site is best to invite friends in the industry to recommend the expertise of a person and the company to do together. At present, the main marketing methods are: Search engine registration, Friendship Connection, e-mail marketing, viral marketing, community marketing, the real name of the network, holding activities, network advertising, soft wen and so on. There are a lot of details in each of these ways. Network promotion, the details to win.

2. How to obtain trust

Website want to profit, technology is not the first, art is not the first, the real first is how to obtain the trust of visitors. Because it is not related to traditional business, E-commerce, business success is based on the customer's trust has been achieved. This requires a reasonable framework for the Content section, as well as a lot of detail. For example, there are contact address, fixed telephone, certificate, person in charge of photos, ICP Certification, previous customer evaluation, etc., do not need to do a very full, but must try to make customers believe in themselves.

Three Services and management

1. Service. Service is a site can be long-term development of a heavy part of the key, this requires a lot of details to performance, such as the answer to customer questions. In the forum, the more timely the better, in the mail to try to reply within 24 hours, the user raised the question must be enthusiastic answer and so on.

2. Management. Website management Whether it is the management of their own members and the content of the site management, more important is the exchange of members and management, how to allow their members to develop their own web site, the effect can be imagined.

The above several personal feeling is very enlightening, hope everybody likes, also welcome everybody joins the discussion of the website development!