From the game to the car "star IP" of the rich track

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The opening of the era of mobile internet not only completely reconstructs the way of public life, work and leisure, but also brings unprecedented, influential and time-sensitive multi-channels of communication. The Enterprise big Guy, the popular star, the grass-roots net red, the sports ox person and so on through these dissemination channels, quickly penetrates into the public life, and thus produces the unimaginable wealth. In particular, the popular star, but also by virtue of fame and influence to earn a full bowl full.

Even more shocking is that the current pop star has been rid of the traditional singing, dancing, acting, endorsements and other fishing patterns, in turn to the "star IP" direction, will be the fishing model to play n many tricks. Cross-border for the stars, has long been common. Through the IP effect, stars to their own visibility as a primer, and constantly create the past unimaginable value. A path of fortune that winds its way to the end, so unfold.

Games, cars, onboarding ... Star IP concentrated exerting force

In the era of mobile internet, hand-tour is absolutely one of the main leisure, entertainment, star IP naturally will not let go of this piece of fat. The best way to combine hand-travel with star IP is in the American entertainment Circle, the socialite Kim Kardashian. In March this year, Kim Kardashian revealed that she earned up to $80 million in revenue from a mobile gaming company Glu Mobile, who developed a hands-on tour of Kim Kardashian: Hollywood, through a personal image authorization.

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And this is an astonishing huge profit, naturally let Glu firmly around the star IP development Hand Tour product strategy. After "Kim Kardashian: Hollywood", Glu and "fruit elder sister" Katy Perry, Kardashian family's Kendall and Kelly two sisters, Britney Spears and other co-launched a variety of hand-tour works, also have achieved good results. But in the domestic, in addition to the regular star endorsement Hand tour, the star began to participate more in the hands of the tour itself. For example, "national assault" on the specially invited small meat Anna enlisted, formally become the star captain, and the game shelves on the star Captain Special skin.

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The star IP into the product, it seems to be the company's favorite. Volkswagen, for example, announced the launch of the Beetle Luhan x cross-border edition, with the R-line Sports body Kit and the Luhan exclusive crossover kit, including LH7 Exclusive logo, antlers roof and LH7 door decoration. The price is also a natural lever, more than the ordinary version of 340,000 Yuan. In addition, Oppo also launched the Tfboys version of R9, custom-made big play tricks.

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In addition, to invite the star into the business as the most favorite. Although just another way of endorsement, but now people like to eat this set. Feng Xiaogang, Shawn Yue into the job Gionee, tfboys into the job 360,angelababy into the United States 美图秀秀, etc., are loved. It can be said that star IP has been fully flowering in various fields. And the star IP of the multi-action, is the star of the perfect choice of wealth.

Play The Big! Capital leverage effect highlights star IP power

Of course, whether it is hand-tour, car or into the job, although the ordinary people can earn a lifetime also dare not to think of wealth, but for the star IP, in fact, is only a few. The real master, has been through a variety of operations, the value of star IP to play to the extreme! This one, the use of Star IP attention to the capital market toss, is to make big money, make fast money of choice.

March 27 this year, Tong Tak Film released a major asset restructuring suspension announcement, said that it is planning to buy the beauty of God 51% Shares in cash. It is understood that the beauty of the valuation of the value of not less than 740 million yuan. And the beauty of God only two months ago was established, the registered capital of only 3 million yuan. Total two shareholders, respectively, Fan Bingbing and his mother Zhang Zuamei. According to the valuation, Fan Bingbing at least 435 million yuan in cash to start the transaction. That is to say, Fan Bingbing This IP only in this transaction is up to hundreds of millions of yuan. Although the acquisition has been questioned--after all, Fan Bingbing is also one of the top ten shareholders of Tong Tak film, but also from the side reflects the star IP of the place.

Also in March this year, Storm technology announced the acquisition of 60% per cent of Wu and Liu Shishi as shareholders in the straw Xingying industry. According to data, the book assets of the straw Xingying industry are only 38.35 million yuan, the value of the evaluation is as high as 1.52 billion, the value-added rate is about 39 times times, and the Storm technology acquisition is 1.08 billion yuan.

Huayi Brothers last October, also to 756 million yuan to buy Zhejiang Dongyang vast film and Television Entertainment Co., Ltd. 70% Equity, this part of the stake by Li Chen, William Feng, Angelababy, Zheng Kai,, du Chun, Chenhe and other star shareholders held. These stars hundreds of thousands of, millions of of the input, the instantaneous growth of multiple times, is definitely a rare rate of return.

On the whole, stars are no longer passively in the performing arts market. But take the initiative, have set up a variety of names of companies, pressure on their own now and the future of fame, constantly in the capital market rampage, in the short term for themselves to amass a lot of wealth. Although there is goose that lays suspicion, but can get the wealth is their own.

The future is more changeable! How long can star IP tentacles extend?

It has to be said that the hottest stars are really in the best of times and can dig up their own potential value to the fullest. And according to the current development situation, the star of the means of wealth will be more changeable in the future. Channels will be more and more, the means will naturally play more tricks.

No matter how the live platform develops, no matter how many people live from the media, and no matter how many people are given the chance to become a net red, it is undeniable that the star is always a scarce thing. Standing in the top of the famous pyramid, always just a handful of people. But this is a handful of people, under the influence of the star IP effect, its tentacles will extend to all aspects of society.

Even if you do not chase the stars, do not worship idols, it will inevitably be affected by subtle. (New discoveries of science and Technology, Constantine/Wen)

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From the game to the car "star IP" of the rich track