FS Book: How To make Christmas mail marketing unique

Near the end of the year, double Dan will be to, this is undoubtedly the most suitable for marketing in one of the time, the major enterprises are beginning to carry out promotional activities, but at the same time, do not forget to greet your customers, give them real care. Focussend, the leading mail marketing service provider in China, summarizes several effective care marketing methods in its latest issue of FS book.

1. send a thank -you note

As the year draws to a close, you should send a thank-you note to every customer for their long-standing support. Thank the customer, can be said to establish a mutually beneficial relationship is an important step. Thank you can make your customers feel respected and attention, enhance customer goodwill, virtually enhance corporate brand image.

2. reward the best customer

The best customer is a loyal user of the products that have been supported and purchased for a long time, usually the best number of customers in a business, but this kind of customer base is an important part of operating income. Identify the best customer value segments by RFM analysis of the purchase data:

Last consumption (Recency), consumption frequency (Frequency), consumption amount (monetary)

For the best customer long-term maintenance, to give a certain reward, can be a special coupon or in-kind reward, in order to constantly strengthen their brand loyalty, for enterprises, they will be the best word-of-mouth marketing, can inspire more consumers.

3. Understanding User Feedback

Whether it is a product or a service, we need continuous feedback to improve the experience and value for consumers and customers. At the end of each year, we need to summarize, to ask users about the products purchased comments and feedback is a simple and effective way, you can directly find my market information, to understand the user's feedback. This is also a win-winning approach, on the one hand can be timely to understand the user's ideas, on the other hand can enhance the brand image.

It should be noted that the product evaluation of the message to ensure that the subject line and product personalization, through the user's purchase data, accurate matching to ensure that each user's relevant information will not be error, to grasp the real and effective data.

Marketing is not only the direct product recommendation and promotion, in the right time, to give customers more care and greetings, customer loyalty and goodwill will quickly improve, so as to achieve higher marketing goals.

FS Book is by the domestic leading mail marketing service provider Focussend for the enterprise user to build the Internet marketing periodical, in different angle, the depth interpretation different industry internet marketing new insight and the new trend, thus provides the enterprise to provide the more marketing method and the thought innovation.

FS Book: How To make Christmas mail marketing unique