Future quality optimization is a scam?

As long as participated in Baidu bid, will be the account of the quality of worry. The quality of a drop, on the formidable enemy, uneasy.

The official said that improve the quality of the keyword can save money, and improve the quality of the keyword key factors are the number of clicks and accounts of the past, as to optimize the creative and so on, feeling like a cover.

Because I found a lot of keywords, the statement is not fluent, and no one clicks, is always three stars shining. And netizens ' recognition, in fact, represents the click rate. The largest number of clicks in the control is actually ranked. Now the logic comes, to keep the keyword Samsung words, you have to maintain a certain click-through, and maintain a certain rate of click, we must maintain a certain rank.

Creativity has a certain limit, and creativity depends on two factors: one factor is how fluent and attractive your ideas are, and the second factor is how fluent and appealing your opponent's creative ideas are. In the market after a certain price balance stability, the idea of what kinds of mode, basically you can not change, unless you do the field is your original. In accordance with the current operating methods, who is not more than who silly, write ideas before looking at other people's ideas, copy under the changes, so that their own ideas on the pass. And the fact is, you copy the idea, unless you keep the rank until you become the ultimate three star full level.

The consequence of this is that the initial rush to grab the key words of the high price strategy, and the biggest beneficiary of the strategy is Baidu. And in the actual process of operation, Baidu's intention is to pass the quality strategy, screening a part of low quality customers so that high-quality customers occupy a greater advantage-the more capital, please management more professional, more consumption, the higher the quality, so that the back of these beginners into the bidding industry in a more disadvantaged state.

Therefore, the quality optimization strategy, Baidu bidding operation based on the popularity of the inevitable is in a scam state. Is that you have been in order to optimize the quality, desperately to improve their prices-later even for the number of the early sacrifice strategy, this and Taobao brush the credibility of a bit similar to see their own keywords stars have been not to go, has always thought that their price is not high enough, and his system is not the billing method we simply think that the formula.

Create a model imagine: a B C three people in the bidding, their quality is the same, the other hard indicators in fact, the operation is similar, a bid 10, B bid 12, C 8, b bid the highest win, and then ranked first, this will lead to A C click rate drop, their keyword quality will drop, A Smarter than C, a want to go on like this, my account quality will be far away from the B gap, must increase the unit price, if there is no quality of this concept, a will immediately calculate, he is higher than B price is a loss, not out, and have the quality, this time a will think, temporary losses, such as the quality of ascension, you can save money back. and the actual competition is 3 stars, a B quality is three stars, or will maintain the gap before. This process is magnified, but Baidu gets bigger profits than before.

Therefore, the account optimization, do not see the quality is not good, they desperately raise prices, to be measured by the overall thinking. This is a little bit of a feeling about quality. I try to make a big cut to reverse some of the core words of Samsung, with small capital to burn Samsung, it will burn very deficient, and even if the real to 3 stars, found that in fact, no less how much money, the effect has not increased how much. The price is very great after discovering in vain.

This article starts at the operator forum bbs.yunyingzhe.com