Game: The competition between Proview and Apple's iPad trademark case

Source: Internet
Author: User

Recently, I heard that Proview has applied to the industrial and commercial departments to remove Apple's iPad from multiple cities, and several cities have already done so, in addition, the industrial and commercial departments detained 45 ipad2. Apple's first-case trial of iPad infringement case has been rejected. The second-case trial is currently in progress, but in the current form, Proview has won, the situation for Apple iPad is grim. because ipad2 is banned, the price of ipad2 is also rising.
Think carefully about this trademark competition. Proview is the winner, but the victory is not big. Apple is the loser, but there is no loss. The biggest victims will be consumers in mainland China, especially those who have fruit powder, if Apple loses the lawsuit, the iPad will be banned.

The victory of Proview is not big and meaningless.

Question: before Apple released the iPad, how many people have heard of the iPad and how many others have heard of Proview? In this case, Proview is not wrong. He is defending his rights and interests. In addition, he also uses this opportunity to promote his brand and let more people know about him.
However, even if he wins, even if the iPad is fully owned by Proview, even if the iPad is banned, people will think of it as a tablet launched by Apple whenever they mention it, there is no way that this is the power of Apple and the charm of iPad.

Apple has no big losses

Of course, this does not include fines for Apple. Here we only discuss the impact on products.
Even if iPad sales are banned in mainland China, I believe this will not have a huge impact on iPad sales. Because mainland China is only one market, there is also an unofficial sales channel. An example is that even if ipad2 and iPhone 4S are not officially sold in mainland China, they can also be bought through various channels in mainland China. If the iPad is banned, it is equivalent to legalizing Informal sales channels or promoting informal sales channels.

The largest victims of consumers in Mainland China

what if the iPad is banned and people want to buy it? This is very likely to happen. Because the more people cannot get it, the more they want it. The more rare things are! Apple's hunger marketing strategy is to take advantage of this feature. At that time, it was not easy to buy an iPad on the Chinese mainland, but it was more likely to stimulate people's interest in it and desire to buy it. In this case, there is a market where there is a market demand, there will be sellers, there are speculators, a large number of scalpers will emerge, regardless of whether this is permitted by law. Therefore, at that time, the commodity market will become more popular, and people will have to spend more money. There will also be a large amount of silver to be snatched by speculators and coders. In this way, who is hurt? Chinese people!
therefore, no matter how we engage in it, we are always engaged, and ordinary people at the bottom are always the biggest victims. So, let's work hard and be self-reliant. If a company in mainland China releases a product that allows Americans to purchase at a high price when using scalpers for smuggling, we are all winners!

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