General Graphic Design Process

The graphic design process is a step-by-step process of continuous improvement. The success of the design depends largely on whether the concept is accurate and whether the design is complete. The beauty of design is endless. Perfection depends on attitude.
I. Investigation
Investigation is the process of understanding things, and design requires a purposeful and complete investigation. Background, market survey, and Industry Survey (about brands, audiences, products, etc ...) , About positioning, performance techniques ,... Surveys are the beginning and foundation of design (background knowledge ).
Ii. Content
The content is divided into two parts: the subject and the specific content, which are the basic materials for the designer before the design.
Iii. Concept
Originality is the first step in design, and thinking is more important than everything in design. Concept is always independent of design. It may be the most difficult thing to convey ideas in your visual work.
Iv. Mobilize visual elements
In the design, the basic element is equivalent to the component of your work. Each element must have the purpose of transmitting and enhancing information. Really good designers are often very stingy, every use of an element, will begin from the overall needs to consider. In a layout, components can be divided by category. For example, they can be divided:
Title, inner text, background, color tone, subject image, white space, visual center, etc. Graphic layout is the process of organically combining different elements. For example, in the layout, the Framework (also called Skeleton) is often used, and there are many forms, such as regular and non-regular frameworks, which can be seen in the framework and hidden frameworks. Also, in the font elements, the choice and matching of fonts and fonts is very exquisite. The process of selecting a font style is an aesthetic judgment process, and the use of the color element reflects a designer's understanding and cultivation of color. Color is a language (information). color has feelings, can make people think, can make people feel warm and warm, before and after, light, size, and so on. Being good at mobilizing visual elements is one of the essential capabilities of designers.
5. Selection of performance techniques
Techniques are techniques. It is not easy to impress the audience with the proliferation of visual products. More visual works have been automatically ignored by people's eyes. How can I transfer your information? One is a complete and perfect design method presented in the traditional aesthetics, which will be read and remembered by the audience. The two methods can be achieved in a novel or surprising way (including on materials). The three are crazy advertising advertisements for forced carpet bombing. What do we need more? Although the three methods can achieve the goal, we know that their return is different.
We have learned many graphics processing and presentation techniques in the three major components, such as comparison, analogy, exaggeration, symmetry, primary and secondary, light and shade, variation, repetition, contradiction, radiation, rhythm, thickness, heating and cooling, area, and other forms. In addition, there are also hand-painted effects from the effects of graphic processing, such as oil paintings, pencils, watercolor, printmaking, crayons, graffiti... There are others such as photography, old photos, and so on. So which one do you want to choose? It depends on your purpose and target group, and your design level.
Vi. Balance
The balance can bring visual and psychological satisfaction. Designers need to solve the balance between the force field in the picture, the balance between the front and back connections, and the balance is also required by the designer's composition. The balance and imbalance are relative, it is based on whether the subject requirements are met. Balancing is divided into symmetric balancing and asymmetric balancing, including the point, line, surface, color, space balance.
7. Lottery
Remember, you need to create visual points to sublimate your work.
8. Style
As a designer, the style is sometimes opposed to the style. The formation of the fixed style means that the self is stiff. However, the style also reflects the personality, preferences, experience, and cultivation of a designer and is also a sign of the maturity of the designer, think that "only by understanding Datong can we go to the edge ".
IX. Production
Check items include: graphics, fonts, inner text, color, orchestration, proportion, bleeding...
Requirement: visual imagination and effects should be pleasing to the eye, and more importantly, they should be understood by the audience!