General webmaster talking about: Search engine optimization strategy

Explain search engine optimization strategy:

When users use search engines to query information, they are actually searching for indexed databases of Web pages that have been collated by search engines. When a user looks for a keyword, all pages containing the keyword will be used as search results and displayed in accordance with the relevant indicators, such as the relevance of the Web page and search keywords, the page is referenced (link) degree.

SEO strategy refers to the use of various resources to give full play to the role of SEO means. SEO in principle based on the principle of search engine rankings, but also consider other relevant factors, such as server performance, site structure, page layout, content and theme, keyword selection and layout. The website that pays attention to user experience naturally will be sought after by the user, the quality content naturally also can obtain more external link.

In optimization, the selection and layout of keywords, the creation of Web content and its description and layout in the first place; internal links (logical structure) and directory structure basically belong to the same level; External links are an important source of traffic for Web sites.

If in the fierce market competition occupies a place, must have the unremitting SEO strategy, namely monitors the website, guarantees the rank stability, the continuous link development movement, must consider the browsing factor, needs to understand the SEO to need the time, is not one week to be effective, often needs several months to be effective; To understand that SEO should be a part of the online marketing strategy, to improve the site traffic, increase site traffic is the ultimate goal.

Search engine attention, TEXT (keywords) that is, and potential users in search engines to enter the query string matching words and phrases; site navigation that search engine spiders can easily track the site navigation URL structure, the link to the site (external links) that marks the popularity of the site. Therefore, the basic concepts of SEO are:

keywords, using text for potential users, to attract search engines and links to external sites.

Navigation mode helps visitors and spiders find content easily.

Design elements to ensure that the details do not break the SEO effect.

Page Rank, study the link strategy to improve the popularity of the site.

Search Engine optimization is an ongoing process. Site rankings may fluctuate. Competitors are also optimizing their websites, updating page content, and search engines are constantly updating ranking algorithms.

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