Giving up on plagiarism and imitation makes web design a sense of achievement

I heard some people say that it's not a sense of achievement to do product design. There is no creativity, in addition to plagiarism imitation (called Competition analysis), uniform (also known as normative standards) there are complex processes, shoddy performance and do not understand why not realize the technology. None of this is what the designer wants, but why does our design become like this?

Psychologists have said that a sense of achievement is a feeling of satisfaction after adrenaline. It often comes from the product of your efforts to give and get good results. The ipod music is so favored because every song is organized by the user (including setting the cover, name, lyrics, and even album sort), so you'll feel a sense of accomplishment when you see your songs play out in an orderly fashion. However, in product design, even if you pay or work hard, but do not see their own design in accordance with your way to achieve online, you will naturally not produce a sense of achievement.

Back to the interactive design. It's not a user experience, it's not a usability design, it's wide enough to cover any industry--as long as it's an industry that interacts with artifacts. So the interaction design is definitely not just web design, but Alan Cooper also says that the web has regressed the interface technology for more than a decade, not only because web interaction is primitive, In addition to clicking only to drag (drag in the web2.0 only interactive way), and because the Web technology is much more restrictive than the desktop system, so most of the web interaction designers are doing user behavior analysis, from the simple interaction process to find and fix problems. There are few designers who can truly interact and innovate in the overall design.

Is it because of the technical bottlenecks that your design doesn't make you feel fulfilled?

No, there's a metaphor for interactive designers like directors, to design a great and compelling movie. This is a good explanation for why it is not a sense of achievement to do product design now. It's simple, you haven't designed and planned such a movie yet.

What I'm going to talk about here is not design, but planning. Good product designers are good directors, know how to plan, and work with graphic designers and programmers to produce creative products.

While it is true that today's web designers are doing the original interaction as mentioned above, with the development of new desktop systems such as mobile Internet and Chrome OS, Web apps will gradually replace desktop applications and even cross-platform applications. Then the web design will not be so simple and rough to click and drag, the importance of web interaction will never be more prominent.

To have a sense of achievement in design, you not only need to give up copying imitation, traditional standard and complex process, but also need to plan a team in a vigorous "movie."