Frankly speaking, Huawei has made some achievements in the mobile phone market in recent years. For example, the emergence of P6 has seen new hopes of domestic mobile phones thanks to its slim design and outstanding cost effectiveness. It is reasonable to say that Huawei, which has a taste of the sweetness in the mobile phone market, should continue to adhere to the low-price and user-friendly route. But why is this high-profile launch of the glory A55 smart TV, which costs as much as 6999 yuan? I believe many people have no idea.
Is there a strong competitor in the high-end market?
Letv and Xiaomi are now taking a low price route. For example, letv's 50-inch 4 k TV is priced at 2999 yuan (excluding service fees). Xiaomi's 49-inch 4 k TV is priced at 3399 yuan; lenovo's 50-inch 4 k TV S9 is more expensive and the price is 5398 yuan. In this case, Huawei believes that the smart TV high-end market lacks a strong competitor and wants to become the first person to eat crabs.
Of course, Huawei is not a fool either. Although the price is so high, it is impossible to "grab money in White". The size of glory A55 is very large ------ 55 inch, currently, none of our competitors have launched products that directly conflict with them. Furthermore, glory A55 has no remote control. This innovation is enough to make many people think of it as "high ". Therefore, the emergence of glory A55 has the intention of increasing the product image and earning the user's attention.
However, Huawei should understand that the high-end market cannot fully support the development of the smart TV industry. In the future, this field will be dominated by the medium and low-end markets. Therefore, we want to make a difference in the smart TV field, huawei must rapidly enrich its product lines to cover consumers with different needs, so that it may have a place.
New ideas, but faced with several problems
It is worth mentioning that glory A55 has banned the remote control of traditional TVs, and there is no conventional data interface. The whole machine has only one power cord. This pioneering design concept is defined as "Smart screen ".
Since glory A55 does not have a remote control, all operations can only be performed on smartphones or tablets, and supports projection of Mac OS, windows, Android, IOS, and other systems, various devices can project online videos, games, and other content to the glory A55 screen.
Although there are many innovations in this design, the problems cannot be ignored. The first is the user's usage habits. Frankly speaking, people who have been accustomed to using remote control are not accustomed to the control mode of glory A55 in a short time. Therefore, glory A55 is likely to challenge traditional habits and fail, and of course it may also succeed, however, the premise is that other vendors follow the same path as Huawei.
The second problem is the device. According to media reports, honor A55 can interact with honor mobile phones, Apple iPhones, and other devices. It also supports Mac OS, windows, Android, multiple System projections such as IOS. Does this mean that the user must have a mobile phone or tablet of the corresponding brand before the operation? In addition, if the mobile phone or tablet is not powered or faulty, does it mean that the glory A55 will also take a rest? I always think it is not a good thing to rely too much on Smart TVs and tablets. I personally think that Huawei can provide two parallel solutions that do not rule out control through mobile devices, but the remote control should not be completely abandoned.
The third problem is competitors. If Huawei's concept is recognized by more and more consumers, such as Xiaomi and Lenovo, it will certainly follow the same process. Xiaomi and Lenovo also launched mobile phones, Smart TVs, and Lenovo's own tablets. If mobile terminals and Smart TVs can form a complete ecological chain, in other words, in the future, you may not be able to use Xiaomi and Lenovo's mobile phones to control the glory A55.
Not only TV, but also a comprehensive life Service Platform
Another trend must be clear: Smart TVs are more than TVs, but they should be a comprehensive life service platform. It is inevitable that Smart TVs will not work with the idea of heap hardware.
In the future, Smart TVs may provide users with a variety of services, such as TV shopping, lifestyle consumption, and interactive entertainment. Of course, to achieve this, it means that big data, cloud computing, and other technologies are needed. In the future, Bat may have more actions in this regard, such as cooperating with e-commerce vendors to inject their own software advantages into smart TV hardware products to improve the competitiveness of Smart TVs. In fact, iQiYi and Tcl have previously practiced this model. The TCL iQiYi TV jointly launched by both parties has aroused good market response.
Throughout the glory A55, except for the high price and no remote control, there was almost nothing to impress us. Glory A55 is indeed a unique product in the smart TV field, but it is also such a factor that makes the industry think that glory A55 is more than just "lonely for defeat. (Text/Wang yijian QQ: 543415188)
Glory A55 high-profile marketing only for the lonely defeat?
