Gongs and drums network Xu Yu Jun: The advertisers are "Lu Wei" Jing is killing

September 7 News, yesterday, the Drum network CEO Chen Zheiyan, Market director Xu Yu Jun visit Sadie Net, talk about the profit model of the relevant views, gongs and Drums Network marketing director Xu Yu Jun stressed: "Advertisers are Lü Buwei, the essence of death."

In the rapid development of the Internet today, the use of search engines by more and more enterprise users attention, when the industry segmentation, enterprise users in advertising also tend to rational, and gradually began to measure the vertical search and general search in the advertising of the actual value brought.

In this respect, Xu Yu Jun said, and vertical search ads compared to the general search is not no advantage, from the number of traffic, the general search will have some advantages, but vertical search services to provide customers with a strong common, advertisers, the higher the accuracy of the launch. P4P mode of product promotion is a very strong effect, but the effect of brand building is inferior to vertical search ads, advertisers are "Lu Wei", the Essence of death, both have a strong timely effect, but also the need for accurate brand advertising. Vertical search platform for advertising, focus on the group, the information can be conveyed vertically to the direct customer base, while creating a brand effect. For the general search, the path is stretched horizontally, the audience is wide and not fine, unable to effectively reach the ultimate target audience, for savvy advertisers, the vertical arrival effect may become the mainstream choice.

Xu Yu Jun also said: "In the future of the choice of targeted advertising, vertical vertical advertising options may lead to a tendency trend." ”