Google adjusts site ranking algorithm to combat artificial promotion ranking behavior

Beijing Time May 17 news, according to foreign media reports, Google's search engine in the recent rankings algorithm has been adjusted, this is aimed at cracking down on the behavior of people to promote the site rankings. But some small business owners complain that they are trying to avoid being hit by Google.

Andrew Strauss (Andrew Strauss), who runs a pet shop website, says the Google rankings algorithm has been tweaked to make its website hurt. About 70% of the traffic in the past has come from Google's search results, Mr Strauss said. These users usually search for words such as "dog's Bed" and "dog's clothes". But at the end of the month after the Google algorithm adjustment, Strauss's site did not appear in the Google rankings, at least most people will no longer find Strauss's site.

Mr Strauss said traffic from Google had fallen by about 96% per cent, leading to revenues of only 25,000 U.S. dollars this month, well below the $68,000 trillion in February this year. He said, "We have been completely hit." "Mr Strauss believes that the ranking of his pet shop's website has suddenly fallen sharply, possibly related to his previous payment for hundreds of links to the site." After Google adjusted the search algorithm in 2011, Strauss's website traffic plunged over 50%. But Mr Strauss said he had given up the practice because it did not bring real traffic.

In addition, Strauss's website also joined the EzineArticles.com, squidoo.com and other sites of friendship links, but he did not think that will be punished. "It's just a regular marketing campaign," he said. ”

Google declined to disclose its search ranking algorithm in detail, but said the company does not encourage paid links and low-quality Web links. Google said that the recent site ranking algorithm, the new Algorithm "Penguin" (Penguin), will strengthen the user experience, will not punish compliance with the Google guidelines of the enterprise.

"Corporate algorithms are designed to reduce network spam because there are sites that can get higher search rankings by tricking or manipulating search engines," said Matt Katz, a Google engineer. "Google does not want the site to rely on" keyword fill ", Pay access to site links and other means to promote the site rankings. Google currently makes about 500 improvements to its search algorithm each year. Katz says the penguin algorithm will only affect 3.1% of U.S. search results.

Springfield's Lalf Sretter (Ralph Slate) says the Google algorithm's adjustment has also had a significant impact on its website rankings. In the past, when users searched for ice hockey players, Slater's hockey player database hockeydb.com often appeared on the homepage of the Google search page. But now, the site has seen a sharp decline in its rankings. Slater said the hockeydb.com site's active users had slipped about 30% from the past 50,000, because of the Google search algorithm adjustment.

Slater doubts that thousands of more sites have also been affected by Google's ranking algorithm, including some hockey enthusiasts ' forums. He said, "I have never paid for a site link, and I have never joined a link-sharing website." I haven't filled in the keywords either. Because of this, the sudden drop in traffic on the website makes me puzzled. ”

Google's Katz says it offers free tools and advice to webmasters and small sites around the world. "We are putting pressure on the web to provide users with more compelling content, through effective means," he said. Barry Schwarz Barry Schwartz, a search engine analyst, said that because Google has made too many improvements to the algorithm, small Web sites with limited resources are hard to get in the forefront of search rankings after tweaking.

However, some entrepreneurs said that the Google search algorithm after the adjustment, the flow of their own site has increased. For example, the SpareFoot website has increased its traffic by one-fold over the past few weeks. "The facts speak louder than words," said Tony Emerson, the company's top executive for search engine optimization (Tony Emerson). Because the competitor's website used unconventional means before, so in the adjustment of Google's algorithm has been suppressed. This is exciting and we have been rewarded for a long time in complying with Google's rules. ”