Google AdSense: the best marketing model in search engine marketing
Source: Internet
Author: User
The AdSense text advertisement provided by google appears on the main pages and some content pages of my personal website's new online marketing observations, similar to the form on the right side of the google search results page, A simple title and business introduction link to the advertiser's website. This is google's AdSense. It is also an extension of keyword advertisements-content-based keyword advertisements. New online marketing observations may be one of the first websites in China to use AdSense advertisements. I have been paying attention to google for a long time. After google officially launched the Chinese AdSense, my colleagues at times Marketing sent a message telling me that google AdSense Finally Supports Chinese users. So we started to apply. After waiting for more than a week, we finally passed the AdSense review. After logging on, we can place the advertisement code on our webpage, A Chinese AdSense franchise site was born.
As early as the beginning of March 2003, when google launched Content-Targeted Advertising based on web Content, I speculated: "because it has greatly expanded the space for Advertising, the opportunity to be browsed by users has actually exceeded the basic form of keyword search. If google is willing, it can adopt a membership marketing model like Amazon, let millions of websites around the world become the carrier of google's webpage content positioning advertisement. In addition, because google currently has 8 billion million web pages in the world for data retrieval, it is natural to know which web pages should display ads, this resource advantage is not comparable to any online advertising company like 24/7 and DoubleClick ". This speculation was verified in the next few months. In October 2003, google launched AdSense, and subsequently increased support for French, German, Japanese, Spanish, and other languages, chinese AdSense was activated only in middle October 2004.
Chinese AdSense for the benefits of joining the website, first of all, can get the Commission for advertising, which is very attractive for many websites, especially for content-based websites, as long as there is a certain amount of traffic, there is a chance to get the ad commission. Obtaining commission is one of the basic motivations for joining the "network membership" model. Interestingly, in addition to the benefits of AD benefits, joining AdSense has other benefits. Let's take a look at the first sentence on the Chinese Google AdSense page: "Google AdSense provides more ways for you to earn revenue and increase the use of your website for visitors ." I did have some interest in AdSense advertising over the past few days, which is more interesting than viewing the Commission report:
Because advertisements on websites are highly relevant content, this attracts my attention, especially many service providers and research institutions in the network marketing field, I have never heard of it before, and it is through the AdSense advertisement on the website that I can understand-AdSense has become a channel for understanding industry information!
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