Google AdSense Optimization Skills Summary

Yesterday through the network meeting to participate in the "Google AdSense partner Online salon" inside, Google AdSense related experts to explain some of the common AdSense optimization and marketing methods, I have a little summary of it and summed up for your reference.

　　I. Optimization of the website itself

Google search Quality assessment experts recommend that we use the "Google Webmaster Tools" for related management and optimization, and the tool Web site on the six links, each link to the content of the story.

This tool is Google for webmasters to provide free resources and tools to help people better manage the users of the site, and in the indexing and other aspects and Google has a better interaction. A "Message center" at the top right of the Webmaster tool console is an important channel of communication between Google and webmasters.

　　Second, the site's quality guide

In the Webmaster guide, there is an important piece of content: "Quality Policy", which illustrates Google's specific guidelines on the quality of the site's content:

1, do not use hidden text or hidden links.

2, do not use hidden real content or deceptive means of redirection.

3, do not send automatic query to Google.

4. Do not load Web pages that use irrelevant keywords.

5. Do not create multiple pages, subdomains, or domains that contain a large amount of duplicate content.

6, do not make fraudulent or install a virus, Trojan horse or other harmful software Web pages.

7. Do not create "bridge pages" specifically for search engines, or use other cliché (cookie cutter) methods that have little or no original content such as affiliate programs.

　　Third, site positioning ads

Google is also promoting AdSense "Display position ads", in order to better use this type of advertising, Google recommends the use of 728x90, 300x250, 160x600 of the three formats of advertising, because these three kinds of advertising is the most widely used, as shown in the following figure.

In order to get more advertising revenue, the content of the site should choose the most advertising resources content, rather than the most traffic content, the most advertising resources in the industry as shown in the following figure.

Finally, is the recommendation of "Display position ads", this type of ads and the rate of return on the average content of the ads than the general more than one times, so that users can have a better income, the display of position ads to see the image shown below.

In general, the Conference is still in the main push "display position ads", in order to be able to obtain more such ads, Google suggested that the site on the site of high traffic low click Adult content deleted, so as not to affect the overall revenue of the site.