Editor's note: Using a patent application from a search engine company in Mountain View, we can learn more about the PageRank technology of this search engine.
Domain name registration time limit
As a legitimate website owner, you do not want to register your domain name for at least a year. This is because, for Google's PageRank algorithm, if the website registration time is less than one year, Google may not assign the desired prvalue to the domain name, but it will be lower.
Those who cheat on the website always try to minimize the domain name registration time, that is, one year. However, according to Google's patent application documents, this is actually a very bad practice. In the 40th clause of the Google patent application file, it is described in detail:
The domain name information should include at least one of the domain name-related domain name validity period Information, domain name server information, and domain name server record information.
Google hopes to remain secure in the online search world as the gold standard. Google makes unremitting efforts to find solutions to sites that are purely deceiving network users from search results. Such practices will only further improve its reputation in people's minds.
Reasonable validity of the link establishment time and content
The patent application also revealed Google's attitude towards the link. Web pages or websites that have accumulated a large number of external links in a short period of time may think that this site has used improper means to fool the search engine ranking algorithm.
Many of the claims in this patent application point to activities that take a long time to establish links, the freshness of these links, and the content of these links. These three factors need to be taken into account in Google's ranking algorithm.
All these statements show that the website should spend more time developing links and ensure that these links have their legitimate sources of information.
Content novelty
Google's patent application also reveals Google's "freshness" requirements for website content. Google seems to be particularly concerned with websites that are frequently updated but not frequently updated. Such websites tend to get more prominent positions in search engine results. The patent application says:
There are several factors that can affect the quality of the search results generated by the search engine. For example, some poor websites use cheating technology to perform manual intervention rankings. At the same time, due to the "obsolete" content of the document (for example, some time has not updated the website content, resulting in outdated website data content) the ranking may be higher than that of frequently updated documents (such as frequently updated documents, which include updated data). In some specific contexts, "obsolete" documents with higher rankings than websites that contain "new data" will reduce the quality of search results.
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