Google Group research and development model analysis

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Google Group research and development model analysis

Author: Zhang Junlin
Timestamp:2007/4

Google and other big companies use different research and development models, and their research and development model is group development. This research and development model can be said to be the biggest core competitiveness of Google at present. This pattern of research and development has evoked constant innovation. But the obvious point is that this model is only applicable to the current Google model, which will eventually be replaced by other research and development models.

1. Research and development mode
Media interview Description: "About the innovation mechanism, Dr. Lee said, in Google has a" idea bank ", everyone can throw new ideas, let everyone" foot "vote, so that people who are identified and willing to join the development will soon gather, and implement the idea together. Therefore, a feasible new idea, from the thought of completion only six months, and often two or three people can be completed, on the contrary, the idea is not feasible, we will provide advice, so there is no unnecessary waste. In addition, Google allows everyone to enjoy 20% of the time, do their own ideas, once mature, can become the company's designated tasks, 80% of the time can be used to deal with it. ”

Summarize:
Group development model;
Research and development as a whole, are completed at this level of the group;
Creative sharing mechanism;
Intra-group competition mechanism;
Internal entrepreneurship model (some popular projects will receive the founder's prize and receive a hefty bonus);
2. Analysis of the characteristics of group development model
Advantages:
A. Less personnel in the group, low communication costs, so can quickly develop products;
B. The formation of internal competition between the groups, the survival of the fittest, the fittest, the potential of the company's internal personnel;
C. Internal entrepreneurship mechanism, in favor of maximizing the enthusiasm of technical personnel, so that outstanding talent to stay in the company rather than choose to start their own business;
D. Multi-development teams lead to new ideas, and the speed and breadth of innovation are ensured;
E. Research and development in the group, reducing the contradiction between the study and development of two-layer skins;

Disadvantages:
A. The requirements for the quality of talents are relatively high: the technical staff must have the academic accomplishment of researchers and require the hands-on ability of developers, but also have a certain degree of market sensitivity;

B. It is difficult to form a professional talent training mechanism in the long run; the existing training mechanism is to train all-rounder talents, including market sensitivity, academic accomplishment and rapid development ability; From the company's point of view, this kind of talent for the company to create value, its long-term competitiveness may not be better than the specialization of personnel competitive.

3. Future trends
The Google development model will be replaced by other research and development models for the following reasons:
A.google Group development model for personnel requirements, to meet the Google development model of the early can be easier to find from the job market and attractive conditions to attract access to Google, as Google's rapid expansion and market competition intensifies, meet the requirements of fewer people, But expansion requirements are imperative and must be met, so there will be more and more relatively low-quality personnel to enter. This change in personnel composition results in the transformation of their development patterns.
B. As companies start to enter and compete for search markets, Google will focus on the business in order to maintain its competitive edge. After a concentration of business, the breadth of innovation is reduced (the innovation of the core business relationship is no longer supported), and the advantages of many groups are no longer available, and the development model will not be suitable for its development. This model will be replaced by the new model;

The most likely mode of transformation: Research Institute + product Development model


From another point of view, the Google Group model is actually to cultivate entrepreneurial talent and team structure, so Google's existing developers of options or shares after the cash (or Google shares plummeted), in short, the benefits of entrepreneurship is more than continue to stay on the benefits of Google this condition mature , a large number of development team members will leave Google to start their own business, and may be looking for colleagues from the same development team to start a business together, there will be a large number of technology-based startups, the future of Google is likely to challenge the emergence of these people.