Google is strong, hard to block Q1, and its performance far exceeds expectations

In the first quarter, Google was more open than Analytics' optimistic expectations, and its pace does not seem to slow down.
Will Google stop moving forward? From its first quarter's performance, it seems that no one has this idea.
As usual, it is inferred that the search giant's performance will certainly reach the analyst's optimistic prediction goal, but in fact its first quarter's performance far exceeds the predictions of most analysts.
Google released its first-quarter earnings in April 19, with a net profit of $1 billion per quarter and sales of $3.66 billion, respectively increasing by 69% and 63% compared with the same period last year. Net earnings per share of $3.68 prior to deducting stock options and other one-off fees, compared with the most optimistic target predicted by analysts earlier: $3.30 per share.
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As a result, although Google's share price is still at a high of $471.65 per share, investors seem to be scrambling for the share. Google's shares also rose by 3% in post-market transactions. Compared with the company's profit surge of nearly 70%, Google's shares have only increased by 15% in the past 12 months, which is a relatively low value.
Although Google has not published any guiding news about its future performance, its steady and sustained growth and almost unlimited business opportunities and potential have clearly become the reassurance of investors. The revenue growth rate of its online advertising business has been two times that of the entire industry, and its development speed has exceeded that of its rival Yahoo.
In fact, these achievements only deepen the impression of Google as the market leader to investors.
Yahoo's financial report in April 17 disappointed investors, mainly because it planned to launch slowly than expected. Yahoo's first quarter revenue increased by 7% year on year, but its profits declined by 11% year on year. This also directly led to the company's share price slump, which dropped by 14% in the past two trading days.
Fight against competitors
In addition, Google continues to expand its leading position in the Internet search market. It now occupies half of the market share of the entire keyword search, but its development speed is still faster than Yahoo and Microsoft MSN. According to market research firm Nielsen // NetRatings, Google search volume increased by February in 40%, and Yahoo and Microsoft MSN search volume increased by only 12% and 7% in the same period.
Google's unexpected high growth in profits is due to its insistence on actively entering the non-online advertising market, and its in-depth exploration of the potential of the online advertising market. In April 13, Google announced the acquisition of digital ad service provider DoubleClick for $3.1 billion, a clear expression of its ambition to enter the online display ad market. On July 6, April 16, it announced that it had signed a cooperation agreement with Clear Channel Communication on advertising for radio stations in the latter. Before the two transactions, it also reached a cooperation agreement with EchoStar Communications to advertise on the latter's TV network.