Google joins hands with broadcast giants to expand sales channels

Yesterday, Google signed a long-term cooperation agreement with the Clear Channel Communication Company (hereinafter referred to as "clear channel"), the largest radio station owner in the United States. According to the agreement, google uses the latter to broadcast its own ads on more than 675 radio stations.
Google started public beta of its Audio advertisement (Google Audio) business at the end of last year. Drew Hilles, sales director of the department, said yesterday that cooperation with clear channels is of great significance, google will show its talents in the broadcast field.
He said that Google customers are relatively easy to access broadcast channels they may not be involved in, and more importantly, because broadcast can be in a specific area, time, advertising to certain groups (and quick feedback) helps advertisers develop targeted marketing strategies.
"This is a win-win strategy," said John Hogan, president of the broadcasting business at clearcom, in a statement. Traditional broadcasting can reach new advertisers through the Internet, the goal of online advertisers is not limited to the network, but to broadcast and share the target customers.
This is the latest attempt to put online ads into other media after Google confirmed it would join EchoStar, the world's second-largest telecommunications satellite company last Monday, but the agreement details have not been disclosed.
Last Saturday, Google announced its biggest deal in the acquisition field, winning DoubleClick, a Web advertising supplier for $3.1 billion. If approved by regulatory authorities, the deal will all be settled in cash, it is expected to be completed by the end of the year.