Google optimization can be said to be "the house leakage of the night rain, boat late again, the wind", with Google's successive updates to the algorithm, many seoer continuously encounter the panda algorithm and the recent Penguin algorithm hit. I believe that many domestic foreign trade sites have been greatly affected by the seoer. In the beginning of this article before the author contacted a few do foreign trade website Seoer friends, according to their second speed, in this update whether they are individuals, or companies, have been affected to some extent. The Google algorithm changes, the purpose is to severely punish the station group site, the chain of mass, the use of black chain or a single use of the site to collect content. Or some sites escaped a bit, but I believe that the next wave of algorithm updates will continue to expand the impact.
As the saying goes backward will be beaten, for some sites we need to change the optimization strategy, can not just as numb as in the past by piling, with garbage station group, need to face Google, to long-term survival, formal optimization means is essential. The author of the following will be sorted out on how to deal with Google's algorithm changes to do Google optimization of the foreign trade site needs to change the SEO strategy. After the recent test, the results are good, I will share with you in the next article.
One: The selection of the construction station procedure.
I guess most of the webmaster in the construction site will choose Zencart,magento and other conventional construction station procedures, these are our foreign trade site in the preferred procedure. And such a flood of station procedures may be your site will be the search engine effect is not too good. The author has a personal proposal, I think we should avoid the use of regular templates, programs can be used, but our site template needs to change the path to unique. At the same time, we should not covet the convenience of applying a set of templates to many different sites. If you have the technical conditions, you can try to develop a set of your own CMS system.
Ii. Choice of content
As a seoer we need to consider the data content of the construction station is not collected, is not through the collection tool storage is very cool, without much effort can be set up a large number of data site. Yes, yes, that's what everybody did before. The consequence of this is duplication of content, and search engines do not like content-stereotyped sites. What we need to do is to manually edit the update, although it is the same product, we can write the documentation to recreate the original high-quality content. The era of gathering has been a no-go for Google.
Third, the promotion should be gradual
I do Google optimization only 3 months, with a friend to learn, his Google optimization is to build the station after the push, through the software group outside the link to improve the chain. But also led to the introduction of the penguin after Google has been severely punished. Group outside the time may be the end of the link, but I think there should be some effect, the key point is how we grasp a degree, especially for the new station, must not be flooded. Optimizing the site is like raising a child, you can pick up the meat before the child is weaned, certainly not. The website also needs to grow up slowly.
Four, light weight of heavy quality
Whether we are doing the content or the construction of the chain, I think we should follow this idea. In the past, we may have to build a lot of station groups can achieve many results, and if we should focus on the quality of the site. I know a friend who makes shoes, he optimizes one or two sites in this area, its benefit is better than those holding twenty or thirty sites in hand. Because stand more, your energy is dispersed, certainly also do not good.
Search engine We can say that every day is changing, we do as Seoer also want to change their way, no one thing is unchangeable. Seoer is a "life-long learning" profession. This article by the Weight loss drug list http://www.tooou.com/original, A5 starting, reproduced please retain the source.