Google recruited the first AdWords agent in

Google officially announced the launch of its agent program in Taiwan(China), China. The network marketing company, Apsara, became Google's first AdWords Authorized Agent in Taiwan(China). Previously, Google has tried the agency system for the first time in mainland China and has developed 23 advertising agencies so far.
According to Zhang Chengxiu, general manager of Google's Taiwan(China) business, precision marketing, text, images, videos, and other advertising models are the main features of Google AdWords, 1.22 million SMEs in Taiwan(China) can apply for related services through agents, while self-help advertisers such as SOHO and blogs can apply online directly. In addition, in addition to paying for ads, advertisers can also set their own willingness to pay the maximum cost of each click.
Google is facing strong competition from Yahoo Qimo in Taiwan(China). Currently, Google ranks second in this market, and there is still a big gap with Yahoo Qimo, with 37 partners, the number of advertisers has exceeded 20 thousand.
Google's development capabilities in the Greater China market, including mainland China, Hong Kong, Macao, and Taiwan(China), are quite questionable. Especially since it entered the Chinese mainland market for more than a year, its market share has not increased or declined, its R & D and market promotion capabilities have also been questioned by the industry.
However, Chen Lingbo, agent business development manager of Google Greater China, said that currently, Google's advertising agencies in mainland China have grown to 23, 18 of which are "Google Only ", the construction of advertising channels has been quite successful. In addition, major competitors such as Baidu and Yahoo China only serve as the local keyword advertisement market. In contrast, Google also has a global advertising network, to make small and medium-sized enterprises that want to build global brands choose Google AdWords and continue to look at Google's performance in Greater China in the future.
As for the differences between the Chinese mainland and Taiwan(China)'s online advertising market, Chen believes that despite the rapid growth of Internet users in mainland China, the development of online advertising is still quite different from that in Taiwan(China), "The Chinese mainland is still in the user education stage." He said that Taiwan(China)'s Internet users have a wealth of knowledge, so they know how to require a number of value-added network services, so the online advertising agency market will be very promising.
Observers believe that compared with Yahoo's performance in other regions, Yahoo's performance is quite remarkable. Although Google is so aggressive, it is still unknown whether it can shake Yahoo's Qimo. However, it is worth mentioning that, in the fierce market competition, not only is the cost of online advertising expected to be reduced, but more value-added services can also be promoted. More importantly, Google has entered the Taiwan(China) market in large scale, it can continue to reduce users' concerns about Yahoo's monopoly on the Internet market in Taiwan(China) at the end of the period.