Google TrustRank and its Influencing factors

How to judge Google's TrustRank

Although we can judge factors such as the time and weight of site articles indexed, there is no definite SEO method yet. However, one simple way is to see if Google has formed SiteLink for your site index. If so, it proves that Google has a high TrustRank index for your website. If not, however, efforts are still needed. As for how to form Sitelink, you can read this article: http://www.dugutianjiao.com/post/seo-sitelinks-secret.html.

However, with the passage of time, the new problems caused by Trustrank gradually become prominent. Search results are filled with shadows of famous and authoritative sites, even if the content of these pages may be Spam. This is why the rankings are significantly higher when the same content pages are published on websites with high weights. Some good personal or enterprise sites, especially new sites, are difficult to gain more advantages in rankings even if the content is very good, this has gradually affected the quality of Google search results.

What is Google TrustRank?

Google's Trust Index, translated by Goolge TrustRank, is Google's confidence in the website. The search engine trust value is used to ensure that high-quality sites can get the first-time attention of the search engine, and ensure the original priority, so as to ensure that good websites can get higher search performance.

Google's earliest talk about TrustRank: "Spam pages often use a variety of cheating methods to get a good search engine ranking, although humans can easily identify such spam, however, the problem is that there are so many pages that cannot be completed manually. Therefore, we have proposed our latest semi-automatic technical solution. First, let our experts select some good sample pages, analyze their connection structure, and compare other pages with this structure, and then find those pages that are less likely to cheat. We have discussed several sample options and solutions for discovering high-quality pages. We have used AltaVista to conduct experiments on the Internet and evaluated the effects of our technology, the results show that we can identify spam pages through a small number of high-quality websites. Of course, the number of these high-quality sample websites cannot be less than 200 ."

Google's TrustRank is first "trust" the website, and second "trust" the webpage ". That is to say, as long as your site gets a higher TrustRank value, the webpages on your site will also get or can easily get a higher TrustRank value to get a better ranking, this is inconsistent with PR's pure link weight. In this sense, it even exceeds the keyword density, PR value, link extensiveness, link quantity, and other factors that we usually pay attention.

The "SandBox effect" may be an extension of Goolge TrustRank. Of course, the relationship between the two is very subtle. Websites with high TrustRank values can easily escape from SandBox, however, the website that escaped from SandBox may obtain a high TrustRank value. This spear and shield's point of view relates to the philosophical questions about chicken, eggs, and eggs.

Background of Google TrustRank

Because Google's search engine is very dependent on connections when computing web page rankings, it gradually forms Google PageRank. However, the method of relying solely on PR has been challenged by various cheating behaviors. Goolge TrustRank uses a semi-manual approach. Experts from Google or some other retrieval agencies first determine the TrustRank value of a batch of sites, then, the TrustRank value of other sites on the Internet is determined through the connection structure analysis of the machine, and the level of TrustRank value is used as an important basis for the web page ranking. TrustRank is a link analysis technology related to PageRank. It is used to distinguish the links from those of Spam from those of high-quality content, its computing base is that most of the excellent files are rarely linked to Spam. In terms of processing, TrustRank takes two steps to select the source target and pass the score. The TrustRank of a hyperlink file is used to evaluate whether it is truly authoritative. Similar to the prvalue principle, if other sites obtain a connection from a high TrustRank site, they also obtain a higher TrustRank value. As a quasi-alternative to PR, Goolge TrustRank is of much importance and even exceeds the prvalue.

Factors affecting Google's trust index

Website trust has two meanings: one is the degree of trust that the browser has on the site, and the other is the trust that the search engine has on the website (TrustRank ). The standalone daily team believes that gaining the trust of search engines and increasing the trust value of search engines are conducive to increasing the weight and ranking of search engines. The specific parameters may involve but are not limited:

1. Domain name history. To gain a high level of trust, the history of the website must be an important factor. Including the registration time of the website domain name (the longer the domain name is renewed, the better) and the activation time (that is, the time retrieved by Google), the opening of a longer site is more trustworthy.

2. Frequent and regular updates. It is closer to the actual content adding mode of a good site and continuous original content. We can see that almost all news sources are extremely high TrustRank.

3. Quality and distribution of external connections; no invalid links or 404 errors for internal links; ensure a good navigation structure for the website.

4. Server quality. It includes independent IP addresses and websites that can be accessed continuously and stably.

5. There are no cheating behaviors, and the traces of optimization should not be too obvious.

6. Try not to update the website frequently, which will affect the search engine's impression on the website.

7. User behavior. Click conditions of the search results and clicks collected by the toolbar.

8. Some user experience optimization, such as our page, contact information, copyright information, privacy protection, and website ICP filing license. Websites with user-friendly experience are also favored by search engines, because the search engine is intended for users, and SEO cannot discard the content.