Google vs Naver: Overlord difficult enemy "Jianglong"

Although Google currently has 83% of the global search market, but in some countries have gradually slipped, such as China and South Korea, as long as you ask a question, and it is difficult to get accurate answers, everyone will say Baidu Ah, also in Korea, ask any South Korea they use what search engine, the answer is ... Naver.

Naver is currently South Korea's number one search engine, accounting for more than 70% of the search market, since its launch in 1999 has dominated the South Korean search industry. When you first enter the Naver homepage, you will feel as if you would have seen it, because it is really similar to Yahoo, Naver's homepage and search results page is much busier than Google, with a lot of pictures, flash banners.

　　

The home page differs from Google on the surface, and Naver has a deeper and more complex algorithm.

1, Naver, Google can not

Naver's search algorithm revolves around the language of North Korea, which helps Naver to provide more relevant search results than Google, and Korea's grammar and English are completely different, such as if we search for "evening wear", Naver.com we can see different results, Naver returns the results of its front-page encyclopedia knowledge, 5 News results, 5 Professional information results (PDF document), 3 Movie results and 5 image effects.

　　

Now let's take a look at Google.co.kr, on this page we'll see a completely different and Naver page of luxury results, we can only see 5 image effects and 1 news results. The rest of the results are two ses very similar.

　　

You might say that because Google doesn't allow content from some sites to appear on the search results page, it's possible, but I prefer Google to be more familiar with Korean web and language details and even the user's search habits than Naver.

2, Naver is not good at grasping and indexing

Naver It is not as good as Google to crawl and index, which is the exact opposite of Google's problem, Google constantly changing the algorithm is to better carry on the site to crawl and index, but naver not necessarily so, many Korean webmasters do not worry about privacy issues, because they know, Naver Some information that is not indexed. Therefore, in order to avoid security risks, they just prevent Google robots crawl their own sites.

3, Naver quality of Google number

If we use the Naver User index site and each user in the Google index site comparison, I believe Google will have a greater advantage, but Naver index of these sites quality is higher, naver like to index a few things, but these things are absolutely real, That's why it gives priority to payment lists, directory submissions, user-generated content of the Web site a Web 2.0 feature.

4, what should google do next?

Google is trying to do all this, in order to Google as much as possible to get South Korean users of the search, they are and South Korean webmaster and business people to discuss how to optimize Google, if this does not happen, Google will always be able to provide naver of a search results of delicious.

5, the state of SEO in Korea

Read the above content will only, you will even ask Korea's SEO good exists? can be very certain that there is. Naver Search (KB search, blog and café Search, news search, etc.) each part of its own algorithm, but this algorithm is only applicable in Korea.

Summary: Google's ambition is only Google unilaterally, no matter how hard, at present its problems in South Korea believe in other countries will also encounter, the desire to dominate the world need to go further. At the same time from the SEO industry point of view, no matter what kind of search engine in that country, SEO optimization is not less.

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