Google will acquire an online advertising company double-click for $3.1 billion

U.S. search engine giant Google announced on October 13 that the company will acquire a network advertising company Double Click (DoubleClick) in cash of $3.1 billion ). This is also the largest acquisition transaction in Google's history.
The Associated Press reported that Google and double-click jointly announced the news after the day's stock market close. The board of the two companies has approved the deal and is expected to be completed by the end of this year
Purchase.
This is the largest acquisition ever by Google. In 2006, Google acquired the video website YouTube for $1.76 billion.
Double-click, headquartered in New York, provides online advertising services for users. This business area has recently become a fiercely competitive market for companies like Google, Yahoo and Microsoft. Previously, Microsoft Inc., the United States, also competed for double-click.
Tim Armstrong, Google's North American advertising and business director, said the acquisition was primarily intended to "provide end users with better advertising services ".