Google's dominance of the desktop further seeks to regain the path of Microsoft's dominance

In the PC era, the overlord of user desktop is not Microsoft, but in the content-dominated Internet era, Google wants to take the path of Microsoft's dominance again.
After Google's acquisition of DoubleClick, its annual turnover will reach $28.8 billion, which will further widen the gap with the two competitors Microsoft and Yahoo! in terms of online advertising.
Although Google's share price was lowered slightly after the announcement of the acquisition, it indicates that Wall Street is not satisfied with Google's purchase price, but Google has taken another step forward in terms of governing users' desktops, because advertisements are obtained by competing with users.
In the PC era, Microsoft Windows is the only desktop ruler. By bundling other software, users can access other vendors only after passing through Microsoft services, it depends entirely on Microsoft.
However, in the Internet era, content and interaction have become the main reason for users to choose service providers and the key to controlling users' right to choose. Google provides users with the best search products, along with mailbox, instant messaging and other auxiliary products, and has partially controlled users' choices, but these are not enough.
In terms of content integration, unlike Microsoft's several years of accumulation and Yahoo's emphasis on internal potential tapping, Google has many areas to improve after its search business slows down, for example, the capabilities of the community and service customers, Google's acquisition of large numbers since last year, including the acquisition of video service provider Youtube for $1.6 billion and the acquisition of DoubleClick, are making up for its shortcomings.
In fact, Google was able to beat Microsoft and Yahoo in both acquisitions, mainly because of the problems of the two giants themselves. Microsoft is facing global anti-monopoly pressure. Even if it has $ More than 40 billion in cash, it has to consider the global anti-monopoly pressure. Yahoo is solving its own problems, I am busy sorting out internal business lines and management architecture.
"No one can doubt Microsoft's capabilities ." Zeng Ming, president of Yahoo China, said that, as a giant in the software industry, Microsoft has always been an afterthought. When Microsoft realized that it had to do one thing, it would show what really went wrong.
However, the recently launched "Panama plan" has gradually moved Yahoo out of the shadows of business decline.