Google's second-level junk domain names for Chinese search engines are dropping sharply

Recently, Google has made extensive cleanup of Chinese search results, and websites or content dependent on Chinese SEO (search engine optimization) technology have been affected, in Chinese search results, the number of second-level domain names and advertisement leasing are greatly reduced, including some 51.net and 91x.net that SEO liked to use have been killed, netEase's free level 2 has also been deleted a lot. The total number of Chinese search results for google has returned to the end of last year.

An analysis article from Xinhuanet pointed out that google may be playing a role in the Chinese market. Blocking spam SEO is just a prelude, because if any junk information in the search results continues to flood, the leading image of google's search engine will be greatly affected, and naturally it will also affect google's Chinese market development.
According to Feng Yingjian, a search engine marketing expert, the definitions of spam by different search engines are actually different. For example, google listed the following items in the form of reported spam information (http://www.google.com/contact/spamreport.html ):
(1) hidden text or links;
(2) vocabulary that is easy to misunderstand or accumulate;
(3) webpages that do not match google search;
(4) disguised web pages;
(5) redirect a fraudulent website to another site;
(6) a webpage specifically designed for search engines;
(7) copy the website or webpage.
In addition, google considers it as a junk information and includes other aspects, if a webpage is filled with pictures and irrelevant words, and the same content appears on the webpage of multiple domain names or subdomain names, the website is considered as a low-quality website, websites that are easy to mislead with well-known websites (such as www.yahhoo.com.
The search engine Inktomi considers it as the main content of spam information:
(1) hidden and deceptive texts that are irrelevant to the content of the webpage;
(2) the META tag content is not a real description of the webpage content;
(3) there is no clear purpose to intentionally design a redirection URL;
(4) use a program to make a large number of identical webpages appear in the search results;
(5) intentionally setting misleading links;
(6) entry pages or hidden webpages that do not reflect the actual content of the website;
(7) automatically generate a large number of irrelevant spam links.

From the definitions of junk information by google and Inktomi, we can see that the search engine is very concerned with the "skills" designed based on the characteristics of the search engine, in addition, the basic standards of spam are not significantly different for various search engines. It also shows that the search engine marketing is now in the "realistic and down-to-earth" era, and the method of deceiving the search engine does not actually have much value, even if some means are not recognized for the moment, however, as search engines develop, they may be punished one day. Now, even free search engines such as google, it is difficult to use Spam to get a good ranking. Such Spam is meaningless in the search engines and classification directories for paid login. The foundation for using search engines for marketing is to build a professional online marketing-oriented website. Without such basic skills, even if you purchase the most popular keywords, even if you rank first among all search engines, it also won't have much value.